North Texas is preparing for a FIFA World Cup makeover as the region gets ready to host nine matches, the most of any single venue this year.<\/p>\n
While World Cup signs are already appearing in other host cities, including Houston, the branding has been slower to show up across North Texas. In Arlington\u2019s Entertainment District, much of the advertising still reflects local sports teams.<\/p>\n
Local organizers said that’s about to change.<\/p>\n
\u201cThis week is when it\u2019s starting, you\u2019ll see a lot of it,\u201d said Noelle LeVeaux, chief marketing officer for the North Texas FIFA World Cup Organizing Committee.<\/p>\n
LeVeaux said billboards are already promoting events leading up to the games, including the Countdown to the Cup 5K and Community Fun Run on May 30. By the beginning of June, she said, World Cup advertising will be much more visible across the region.<\/p>\n
\u201cWe\u2019re 30 days out today, so you’re gonna start seeing city dressing, pole banners, fenced scrims, all kinds of stuff,\u201d LeVeaux said.<\/p>\n
Caroline Stoeckel, vice president of marketing at the Arlington Convention and Visitors Bureau, said the goal is to create a welcoming environment for fans coming from across the country and around the world.<\/p>\n
\u201cJust making sure that there is just this immersive, wonderful, welcoming FIFA environment out there,\u201d Stoeckel said.<\/p>\n
Stoeckel shared images of banners beginning to go up in the area and said organizers want international visitors to feel welcomed when they arrive in Arlington.<\/p>\n
\u201cOne of the things that’s really important to us, right, not only from welcoming people on the domestic front, so everybody in the United States that is coming to Arlington, but we want to make sure that the international visitors feel very welcome,\u201d Stoeckel said.<\/p>\n
Organizers are anticipating 100,000 visitors a day, not just in Dallas and Arlington, but across the entire region.<\/p>\n
\u201cWe want to make sure that nobody lands here, turns on a street, goes anywhere without knowing that the World Cup is happening right here,\u201d LeVeaux said.<\/p>\n
This story was originally reported for broadcast by NBC DFW. AI tools helped convert the story into a digital article, and an NBC DFW journalist edited it again before publication.<\/p>\n","protected":false},"excerpt":{"rendered":"North Texas is preparing for a FIFA World Cup makeover as the region gets ready to host nine…\n","protected":false},"author":3,"featured_media":792235,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5135],"tags":[88502,5229,1596,6061,358,3187,67,586,132,5230,68,2969,21490],"class_list":{"0":"post-792234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dallas","8":"tag-2026-world-cup","9":"tag-america","10":"tag-dallas","11":"tag-fifa-world-cup","12":"tag-texas","13":"tag-tx","14":"tag-united-states","15":"tag-united-states-of-america","16":"tag-unitedstates","17":"tag-unitedstatesofamerica","18":"tag-us","19":"tag-usa","20":"tag-world-cup"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116564466047032747","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/792234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=792234"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/792234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/792235"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=792234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=792234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=792234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}