{"id":794805,"date":"2026-05-14T02:20:15","date_gmt":"2026-05-14T02:20:15","guid":{"rendered":"https:\/\/www.europesays.com\/us\/794805\/"},"modified":"2026-05-14T02:20:15","modified_gmt":"2026-05-14T02:20:15","slug":"texas-hill-country-barbershop-transforms-spurs-fandom-into-art","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/794805\/","title":{"rendered":"Texas Hill Country barbershop transforms Spurs fandom into art"},"content":{"rendered":"

Since opening in 2024, Buena\u00a0Gente Barbershop<\/a> has been bringing the culture of southeast San Antonio to Main Street in Boerne. At some point between the start of Fiesta<\/a> season and the Spurs’<\/a> latest playoff push<\/a>, that culture began to catch on in a big way.\u00a0<\/p>\n

The Hill Country barbershop has been gaining popularity for its stylish Spurs-themed haircuts, helping the San Antonio team’s fans show off their 210 pride through detailed logos and sharp Silver and Black-inspired designs.\u00a0<\/p>\n

Owner Angel Aguilar tells MySA it’s about more than just basketball. After selling his two San Antonio shops and relocating to Boerne, the barbershop has become a touchpoint for 210 identity in the rapidly growing Hill Country town, something he hopes will continue to expand.<\/p>\n

“It’s not just basketball. It’s not just the Spurs. It’s the whole background of the Spurs and who we are \u2014 a big Hispanic scene,” he said.<\/p>\n

The barbershop owner said he immediately connected with\u00a0Boerne when he and his wife moved to town a few years ago.\u00a0<\/p>\n

“It was welcoming. I fell in love with the town,” he shared.\u00a0<\/p>\n

But there was something missing, not only for him but for other San Antonians who have relocated to the Hill Country.\u00a0<\/p>\n

The main barber behind the custom hairdos is RJ Martinez<\/a>, whose designs have him tapering at least three to four Spurs cuts a day. He said most of his clients are San Antonians trekking up to Boerne for a cut.\u00a0<\/p>\n

“There’s nobody catching up to the kid; he’s really talented,” Aguilar said about Martinez.\u00a0<\/p>\n

The custom hair designs started out as a bit of friendly competition between the barbers, progressing from a simple spur to more complex shadings and even some color, Aguilar noted.\u00a0<\/p>\n

“Everybody can cut, but RJ blew it out the park,” he said.<\/p>\n

While the catchy designs have helped the barbershop “pop off” in recent weeks, Aguilar said the growing popularity reflects something deeper than just sports fandom.\u00a0<\/p>\n

“It’s just being prideful of where you’re from and where you’re at,” he said. “We did it for the culture. It’s not just for us, it’s for the city.”\u00a0<\/p>\n

If you haven’t gotten your custom cut yet, no worries! The barbershop owner said he believes you’ll have plenty of time to show off a Spurs-themed haircut of your own.\u00a0<\/p>\n

\u00a0“I do believe we’re going to take it home. We’re going to go all the way,” Aguilar said.<\/p>\n

Martinez’s haircuts at Buena Gente Barbershop cost $35 a head, and design add-ons range from $10-$50.\u00a0<\/p>\n