{"id":799474,"date":"2026-05-16T01:28:18","date_gmt":"2026-05-16T01:28:18","guid":{"rendered":"https:\/\/www.europesays.com\/us\/799474\/"},"modified":"2026-05-16T01:28:18","modified_gmt":"2026-05-16T01:28:18","slug":"ai-camera-blunder-turns-new-xperia-1-viii-into-a-meme-sony-roasted-in-viral-social-media-trend","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/799474\/","title":{"rendered":"AI camera blunder turns new Xperia 1 VIII into a meme: Sony roasted in viral social media trend"},"content":{"rendered":"

\t\t\"Sony<\/p>\n

\u24d8 sondesix – edited<\/p>\n

<\/a>Sony has clarified that the AI suggests “creative looks” rather than automatic edits.<\/p>\n

Sony faces social media backlash and mockery over the Xperia 1 VIII\u2019s AI Camera Assistant. Users on X are roasting the company by sharing overexposed “before and after” memes after the Japanese giant posted promotional images that appeared lower in quality than the originals. Sony has since clarified that the AI suggests “creative looks” rather than automatic edits.<\/p>\n

Sony has released an official statement following the comical backlash<\/a> to its recent Xperia 1 VIII<\/a> AI Camera Assistant marketing campaign, where it clarified the functionality of its new feature:<\/p>\n

\n

“Following the post about AI Camera Assistant, we\u2019d like to explain the feature in more detail. It doesn’t edit photos after shooting, it suggests 4 settings in different creative directions based on the scene and subject. You can choose any option or use your own settings.” – Sony<\/p>\n<\/blockquote>\n

The controversy began when Sony\u2019s official X account shared a series of “before and after” comparison shots meant to highlight the Xperia 1 VIII\u2019s AI capabilities. In a bizarre twist, the original photos featured balanced exposure and natural shadows, while the AI-assisted versions appeared drastically overexposed, with blown-out highlights and washed-out colors.<\/p>\n

\tThe Xperia 1 VIII’s AI Camera Assistant has turned into a meme.
\n\tThe Xperia 1 VIII comedy roast: Social media users “thank” Sony with sarcastic “AI Camera Assitant” photo edits<\/p>\n

The tech community’s reaction on X was swift and merciless, while Nothing<\/a> CEO Carl Pei joined the fray by reposting the samples with a question, asking if this was simply “engagement farming.” <\/p>\n

Rather than simply criticizing the results, X users have turned the situation into a full-blown meme, and a trend has emerged where phone users share their own “before and after” photos, purposefully editing the “after” shots to look like a nuclear flash just went off. <\/p>\n