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\n Photo: Arturo Holmes\/Getty Images\n <\/p>\n
It looks as if Alison Roman is opening a permanent location of her boutique grocery, First Bloom, this fall in Brooklyn. As the cookbook author and food personality announced in her newsletter today, \u201cAt long last, I no longer feel like I\u2019m going to jinx anything if I tell you that come fall of this year, First Bloom will become a permanent resident of The Big Apple.\u201d There were no further details about the shop, which first launched in the Catskills and was followed by a pop-up store last November on the Lower East Side. \u201cI don\u2019t have more to share at the moment,\u201d she added. \u201cI think it\u2019s just a little premature.\u201d<\/p>\n
But her help-wanted ads seeking to fill several job openings, including general manager, head chef, and head baker\/pastry chef, reveal some details: the neighborhood, for one. \u201cThis fall, we\u2019re opening a second location in Brooklyn Heights,\u201d the postings promise. \u201cIt will be bigger and more ambitious than what we built upstate. There will be a nice coffee program, a small cafe with fabulous prepared foods, and a retail floor with spectacular produce.\u201d<\/p>\n
Neighborhood chatter suggests First Bloom Brooklyn will be located at 144 Montague<\/a>, a large storefront below street level previously home to Bentley\u2019s Shoes, which closed last summer after 43 years in business. We did not receive comment from Roman confirming the location by press time.<\/p>\n The food is described as \u201cseasonal home cooking that\u2019s better than the food you make at home. Nothing fussy or overcomplicated \u2014 the best versions of the simplest thing.\u201d And while Roman is known for her big Instagram following, podcast, and YouTube cooking show<\/a>, she seems to be discouraging virality: \u201cHaving something everyone comes in for is important, but should never be gimmicky. We\u2019re catering to a neighborhood of real people, not the internet.\u201d<\/p>\n While further menu details were not yet available, Roman was very clear on one point: \u201cWe will not have a Caesar salad.\u201d<\/p>\n Sign Up for the Curbed Newsletter<\/p>\n A daily mix of stories about cities, city life, and our always evolving neighborhoods and skylines.<\/p>\n Vox Media, LLC Terms and Privacy Notice<\/p>\n