{"id":832298,"date":"2026-05-30T12:18:12","date_gmt":"2026-05-30T12:18:12","guid":{"rendered":"https:\/\/www.europesays.com\/us\/832298\/"},"modified":"2026-05-30T12:18:12","modified_gmt":"2026-05-30T12:18:12","slug":"peter-piper-pizza-opens-its-first-next-gen-prototype-in-mesquite","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/832298\/","title":{"rendered":"Peter Piper Pizza opens its first next-gen prototype in Mesquite"},"content":{"rendered":"

Peter Piper Pizza chose Mesquite<\/a> to unveil what it considers the future of the brand. \u00a0<\/p>\n

The chain opened its first corporate restaurant in Texas<\/a> on May 28, with a concept that combines pizza with arcade games, gathering spaces and new technologies. \u00a0<\/p>\n

\u201cWe selected this market with the intention of expanding the brand,\u201d explained Genaro P\u00e9rez, the brand\u2019s chief marketing officer, to The News.<\/p>\n

The decision was no accident. Mesquite has a Hispanic population of around 44%, according to Census data<\/a>, a demographic that has been key to the brand for decades. \u00a0<\/p>\n

\u201cWe are a brand that naturally aligns closely with the multicultural market, specifically the Hispanic market,\u201d he noted. \u00a0<\/p>\n

Peter Piper Pizza currently operates 115 restaurants in the United States and Mexico.\u00a0Although most are franchises, the new Mesquite location is the first corporate-owned restaurant in Texas. \u00a0<\/p>\n

For the company, this location will also serve as a sort of laboratory where it can show future franchisees what the new generation of restaurants looks like. \u00a0<\/p>\n

In addition to pizzas, wings and other dishes, the restaurant features more than 40 arcade games and an area called PlayPark, designed for young children to run, jump and slide. \u00a0<\/p>\n

Some other technological upgrades have been underway for several years. The old tokens and paper tickets previously used for games have been gone for five years, and now players use a card called the Fan Pass to load credits, earn points and store electronic tickets. \u00a0<\/p>\n

One of the most important features of the new restaurant is a giant 230-inch TV screen that can be divided into four separate sections. \u00a0<\/p>\n

The restaurant will also continue to offer its lunch buffet Monday through Friday, in which you can eat as much as you want for less than $10, as well as fundraising nights for local schools, during which 15% of sales are donated to them.\u00a0<\/p>\n

The company hopes it will become a hub for sporting events, especially now that the Dallas-Fort Worth region is preparing to host 2026 World Cup matches. \u00a0<\/p>\n

Although the Mesquite restaurant is the first with this format, the company hopes it will serve as a model for future openings. \u00a0<\/p>\n

\u201cStarting today, this is what Peter Piper Pizza looks like,\u201d\u00a0P\u00e9rez said. \u201cWe call it Peter Piper 4.0, because it\u2019s the Peter Piper Pizza of the future.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Peter Piper Pizza chose Mesquite to unveil what it considers the future of the brand. \u00a0 The chain…\n","protected":false},"author":3,"featured_media":832299,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5135],"tags":[5229,1596,358,341388,341389,324714,324427,3187,67,586,132,5230,68,2969],"class_list":["post-832298","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-america","tag-dallas","tag-texas","tag-tp-mesquite","tag-tp-pizza","tag-tp-restaurants","tag-tp-texas","tag-tx","tag-united-states","tag-united-states-of-america","tag-unitedstates","tag-unitedstatesofamerica","tag-us","tag-usa"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116663491552248869","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/832298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=832298"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/832298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/832299"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=832298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=832298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=832298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}