{"id":843969,"date":"2026-06-04T14:18:24","date_gmt":"2026-06-04T14:18:24","guid":{"rendered":"https:\/\/www.europesays.com\/us\/843969\/"},"modified":"2026-06-04T14:18:24","modified_gmt":"2026-06-04T14:18:24","slug":"dfis-guardian-stores-add-holland-barrett-range","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/843969\/","title":{"rendered":"DFI’s Guardian stores add Holland & Barrett range"},"content":{"rendered":"

[SINGAPORE] Almost 60 Holland & Barrett (H&B) products have made it to shelves in 15 Guardian Singapore stores, its website and app in June, as the British health and wellness brand returns to the Republic through a partnership with DFI Retail Group .<\/p>\n

The products will be available in more than 50 Guardian stores by the end of the month.<\/p>\n

The two parties announced a multi-year partnership, which aims to expand access to preventive health and wellness solutions in Asia, at a signing ceremony on Wednesday (Jun 3).<\/p>\n

Under the agreement, DFI will be H&B\u2019s strategic distribution partner in several Asian markets. <\/strong>This has started with Singapore \u2013 where DFI operates Guardian \u2013 and will launch in Mannings in Hong Kong in the final quarter of this year.<\/p>\n

The British health and wellness brand pulled out of Singapore in March 2025, shutting its 12 outlets after its franchise partner entered into liquidation due to financial liabilities.<\/p>\n

The closures were \u201cquite a good lesson\u201d for H&B, which has since moved on \u201cto a different model with a strong, stable and trusted partner\u201d, said Gordon Farquhar, H&B\u2019s international managing director.<\/p>\n

The partners will sell \u201cscience-led wellness products\u201d, with close to 70 per cent of the products in Singapore being new to the market.<\/p>\n

These include H&B\u2019s vitamins, supplements and products for concerns such as overall wellness, sleep quality, women\u2019s health and ageing.<\/p>\n

The products offered are guided by DFI\u2019s in-market understanding, gathered through extensive consumer research, said Andrew Wong, CEO for health and beauty in the group.<\/p>\n

SEE ALSO<\/p>\n

\"DBS<\/a>\"LAC<\/a><\/p>\n

DFI will also provide professional in-store advice and technology-enabled wellness services, including artificial intelligence-powered skin and scalp assessments at Guardian and Mannings.<\/p>\n

It aims to provide these tech-enabled services in a quarter of its stores in the next couple of years, to help customers understand their wellness conditions and pick out the right products, Wong added.<\/p>\n

Under the collaboration, DFI will hold rights for the distribution of H&B products in the wider region in the coming years.<\/p>\n

In addition to Singapore and Hong Kong, the group operates Guardian stores in Malaysia, Indonesia, Vietnam and Brunei, and Mannings in Macau. (*see amendment note)<\/p>\n

*Amendment note:<\/strong> An earlier version of this story said DFI Retail Group operates Guardian in Cambodia. It does not. The article has been revised to reflect this.<\/p>\n

Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.<\/p>\n","protected":false},"excerpt":{"rendered":"[SINGAPORE] Almost 60 Holland & Barrett (H&B) products have made it to shelves in 15 Guardian Singapore stores,…\n","protected":false},"author":3,"featured_media":843970,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[37],"tags":[39115,345301,210,1182,67,132,68],"class_list":["post-843969","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-consumer-goods","tag-dfi-retail-group","tag-health","tag-nutrition","tag-united-states","tag-unitedstates","tag-us"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116692274857970145","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/843969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=843969"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/843969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/843970"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=843969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=843969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=843969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}