{"id":846874,"date":"2026-06-05T20:00:23","date_gmt":"2026-06-05T20:00:23","guid":{"rendered":"https:\/\/www.europesays.com\/us\/846874\/"},"modified":"2026-06-05T20:00:23","modified_gmt":"2026-06-05T20:00:23","slug":"nike-highlights-notable-everyday-new-yorkers-in-always-knicks-campaign","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/846874\/","title":{"rendered":"Nike highlights notable, everyday New Yorkers in \u2018Always Knicks\u2019 campaign"},"content":{"rendered":"

In honor of the New York Knicks historic playoff run to the NBA Finals, Nike New York City is highlighting the undeniable competitive advantage that makes their team and city special: the fans. As a part of its \u201cAlways Knicks Campaign,\u201d it is highlighting notable members of its fan community, who represent qualities such as diversity, passion, pride, and relentlessness.<\/p>\n

\u201cAs a doorman, I get to see the heartbeat of the city every day. With the Knicks in the Finals, the energy throughout the city is incredible. As a fan, it\u2019s amazing to witness and be a part of this moment. Being featured in a Nike campaign that captured the passion, pride and spirit of New York was truly an honor,\u201d Jay The Doorman said.<\/p>\n

\u201cIt\u2019s a dream come true. It doesn\u2019t get more NY than this. I am very thankful to be included. I am a lifelong fan. I come from a family of Knicks fans where my dad and grandfather were as well,\u201d Adam Eliassof said.<\/p>\n

\"Adam<\/a>Adam Eliassof, Jay The Doorman, and Rya, featured in the Nike Knicks fan campaign. Photos: Jonathan Mannion, courtesy of Nike<\/p>\n

\u201cWe are truly so honored to be a part of history, knickstory. Rya is so lucky to know only a winning Knicks team and hopefully that\u2019s all she\u2019ll ever know from here on out. We\u2019re here to stay. Blue and orange forever,\u201d Myleen R said.<\/p>\n

For its campaign, Nike captured portraits of over 50 diehard Knicks fans from all walks of life, inspired by a new modern NYC salute \u2013 Jalen Brunson\u2019s 3-point celebration. While the initiative features recognizable Knicks fans, including Spike Lee, Vashtie Kola, and Jae Tips, it continues to emphasize the everyday New Yorker, highlighting firefighters, MTA workers, barbers, nurses, doormen, coaches, and security guards.<\/p>\n

\u201cIt means the world to represent my city and Nike as one of the faces of my city. The Knicks need all our support to reach the promised land. It\u2019s New York vs the world,\u201d Tips said.<\/p>\n

\"Jae<\/a>Jae Tips, Steve \u201cSweatpants\u201d Irby, and Jon Greta featured in the Nike Knicks fan campaign.<\/p>\n

\u201cI\u2019ve always felt that New Yorkers\u2019 love language is time. Being born and raised from here means the world to me. The amount of time I\u2019ve put in loving the Knicks and my city is something that I truly hold close to my heart. So for it to culminate in a moment captured by the legend Jonathan Mannion, and the chance to win the \u2018chip, on everything I love I officially believe dreams do come true,\u201d Steve \u201cSweatpants\u201d Irby said.<\/p>\n

\u201cI think being part of this campaign has been equally surreal to the Knicks\u2019 run itself. It feels like a mirror, that my own success is tied to the success of this team. It\u2019s been pretty cool to see myself on the same billboard as Spike Lee. And against the backdrop of this Knicks run, it\u2019s a crazy mix of emotions. I feel crazy. But in a good way,\u201d Jon Gretah said.<\/p>\n

The portraits were captured by iconic photographer Jonathan Mannion and will be featured on digital billboards and wheat pastings around the city. They will also be featured across Nike and Knicks\u2019 fans social channels.<\/p>\n

\"KessCity<\/a>KessCity and Anthony Donahue aka AnthonyMSG featured in the Nike Knicks fan campaign. Photos: Jonathan Mannion, courtesy of Nike<\/p>\n

\u201cIt was really awesome. I saw who the photographer was. Jonathan did the cover for about eight Jay-Z albums and \u201cNas God\u2019s son.\u201d To be recognized by one of my favorite brands, Nike, to have an iconic photographer shoot me and to be featured outside The Garden on a billboard. I mean you can\u2019t put that into words,\u201d Anthony Donahue, known as AnthonyMSG in the Knicks community, told amNewYork.<\/p>\n

\u201cI\u2019ve been a diehard Knicks fan since I was in fourth grade and that was 33 years ago. I\u2019ve been doing Knicks content, hosting Knicks events for over 20 years and I feel like I\u2019ve always gotten recognized pretty good, but the notoriety I\u2019ve been getting the past few months has been really awesome and it means a lot.\u201d<\/p>\n

\u201cAs a professional Knicks crashout born and raised in NYC, it means the world to be a part of something so iconic during such a historic moment in time. My dad was always a huge fan and passed the energy on to my brother and I. My dad died in 2020, so I know he\u2019s beaming knowing that the Knicks are in the finals and I\u2019m a part of such a dope campaign. Also being on set was incredible energy from the whole team and the rest of the talent,\u201d KessCity said.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"In honor of the New York Knicks historic playoff run to the NBA Finals, Nike New York City…\n","protected":false},"author":3,"featured_media":846875,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5122],"tags":[67844,101123,5229,1339,3248,8606,405,403,5226,5225,2983,5228,5227,24672,67,586,132,5230,68,2969],"class_list":["post-846874","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-ad-campaign","tag-advertising-campaign","tag-america","tag-basketball","tag-fans","tag-knicks","tag-new-york","tag-new-york-city","tag-newyork","tag-newyorkcity","tag-nike","tag-ny","tag-nyc","tag-pm-newsletter","tag-united-states","tag-united-states-of-america","tag-unitedstates","tag-unitedstatesofamerica","tag-us","tag-usa"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116699283547928802","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/846874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=846874"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/846874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/846875"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=846874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=846874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=846874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}