{"id":863973,"date":"2026-06-13T06:48:55","date_gmt":"2026-06-13T06:48:55","guid":{"rendered":"https:\/\/www.europesays.com\/us\/863973\/"},"modified":"2026-06-13T06:48:55","modified_gmt":"2026-06-13T06:48:55","slug":"tech-firm-bluebook-cities-signs-6k-sf-lease-at-412-broadway-commercial-observer","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/863973\/","title":{"rendered":"Tech Firm Bluebook Cities Signs 6K-SF Lease at 412 Broadway \u2013 Commercial Observer"},"content":{"rendered":"<p>A real estate-focused technology firm\u00a0is leasing space in Manhattan\u2019s Tribeca neighborhood.<\/p>\n<p><b><a href=\"https:\/\/commercialobserver.com\/company\/bluebook-cities\/\" title=\"Bluebook Cities\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">Bluebook Cities<\/a><\/b>, which was co-founded in 2021 by <b>Dryden Brown <\/b>and<b> Charlie Callinan<\/b> and helps cities build self-governed communities, signed a 6,300-square-foot lease at <b>Joe Betesh<\/b>\u2019s <b>412 Broadway<\/b>, according to landlord broker <b><a href=\"https:\/\/commercialobserver.com\/company\/okada-company\/\" title=\"Okada &amp; Company\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">Okada &amp; Company<\/a><\/b>.<\/p>\n<p>SEE ALSO: <a href=\"https:\/\/commercialobserver.com\/2026\/06\/tempo-signs-hq-lease-in-san-diego-to-expand-industrial-electrification\/\" rel=\"nofollow noopener\" target=\"_blank\">Tempo Signs HQ Lease in San Diego to Expand Industrial Electrification<\/a><\/p>\n<p>Asking rent for Bluebook\u2019s new space on the entire top floor of the five-story building was $50 per square foot, according to Okada &amp; Company\u2019s <b>Christopher Okada<\/b>.<\/p>\n<p>\u201cWe\u2019ve seen a 200 percent increase year-over-year in artificial intelligence and AI-adjacent technology companies over the last 12 months,\u201d Okada told Commercial Observer. \u201cTribeca has seen a huge surge in demand for tech companies.\u201d<\/p>\n<p>Okada added that Bluebook has already been backed by investors such as <b>Bill Ackman<\/b>\u2019s <b>Howard Hughes Holdings<\/b>.<\/p>\n<p>Okada represented the landlord alongside Okada &amp; Company\u2019s <b>Ken Lerner <\/b>and<b> Michael Degenstein<\/b>, while <b>Peter Wloch<\/b> and <b>John Broderic<\/b> from <b><a href=\"https:\/\/commercialobserver.com\/company\/loch-real-estate\/\" title=\"Loch Real Estate\" class=\"company-link\" rel=\"nofollow noopener\" target=\"_blank\">Loch Real Estate<\/a><\/b> negotiated on behalf of the tenant. Loch did not immediately respond to a request for comment.<\/p>\n<p>It\u2019s unclear when Bluebook will move into its new Tribeca space, but its goal is to develop a platform that will connect communities to resources to build cities around their wants and needs.<\/p>\n<p>Bluebook did not immediately respond to a request for comment.<\/p>\n<p>The Class C office building at 412 Broadway, constructed in 1920, sits midblock just below Canal Street. It spans 32,740 square feet and lists vacancies on the third and fourth floors, <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.loopnet.com\/Listing\/412-Broadway-New-York-NY\/36028007\/\">according to <b>LoopNet<\/b><\/a>.<\/p>\n<p>Mark Hallum can be reached at <a href=\"https:\/\/commercialobserver.com\/2026\/06\/bluebook-cities-lease-412-broadway\/mailto:mhallum@commercialobserver.com\" rel=\"nofollow noopener\" target=\"_blank\">mhallum@commercialobserver.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"A real estate-focused technology firm\u00a0is leasing space in Manhattan\u2019s Tribeca neighborhood. Bluebook Cities, which was co-founded in 2021&hellip;\n","protected":false},"author":3,"featured_media":863974,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5122],"tags":[352191,5229,352192,143272,352193,352194,352195,352196,7745,352197,405,403,5226,5225,5228,5227,49428,352198,67,586,132,5230,68,2969],"class_list":["post-863973","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-412-broadway","tag-america","tag-charlie-callinan","tag-christopher-okada","tag-dryden-brown","tag-joe-betesh","tag-john-broderic","tag-ken-lerner","tag-leases","tag-michael-degenstein","tag-new-york","tag-new-york-city","tag-newyork","tag-newyorkcity","tag-ny","tag-nyc","tag-office-leases","tag-peter-wloch-channel","tag-united-states","tag-united-states-of-america","tag-unitedstates","tag-unitedstatesofamerica","tag-us","tag-usa"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116741470251589976","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/863973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=863973"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/863973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/863974"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=863973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=863973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=863973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}