\u201cI\u2019m blessed to be able to come out here and play golf. But if my golf ever started affecting my home life or it ever affected the relationship I have with my wife or with my son, that\u2019s going to be the last day that I play out here for a living. … I would much rather be a great father than I would be a great golfer,\u201d he said.<\/p>\n
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Scottie Scheffler of the United States, celebrates with his wife, Meredith, and son Bennett on the 18th green after winning the British Open golf championship at the Royal Portrush Golf Club in Northern Ireland, Sunday, July 20, 2025. | Francisco Seco, Associated Press Social media reactions to Nike\u2019s Scottie Scheffler ad<\/p>\n
Several social media users praised Nike\u2019s shift to family-centric advertising. <\/p>\n
Others<\/a> noted Nike\u2019s treatment of its pregnant athletes, like Allyson Felix, who wrote in a 2019 New York Times piece that Nike \u201cwanted to pay me 70 percent less than before\u201d in her contract renewal negotiations after her first pregnancy.<\/p>\n Here are some of the notable social media reactions.<\/p>\n Scottie won major number four just days after saying that true fulfilment comes from more than just trophies.<\/p>\n Nike\u2019s ad got it spot on.<\/p>\n As a dad, this one hit. Wins are great, but nothing beats the moments at home.<\/p>\n Fatherhood is so rewarding… we should talk about it more!!! pic.twitter.com\/rHY829SNoK<\/a><\/p>\n \u2014 Thomas Hal Robson-Kanu (@RobsonKanu) July 23, 2025<\/a><\/p><\/blockquote>\n The Nike Scottie Scheffler ad was great.<\/p>\n But…<\/p>\n Nike is only responding to the preferences of its talent. Their ads foreground their talent’s life and personality. That ad reflects Scheffler. If the next golfer is not a family man, Nike will do something different.<\/p>\n \u2014 Clovis Trahan (@SeamusNua) July 22, 2025<\/a><\/p><\/blockquote>\n We\u2019re witnessing a quiet reorientation in global storytelling. Nike\u2019s Scottie Scheffler pro family ad doesn\u2019t just sell performance, it also centres generational legacy, positioning family as the foundation of excellence. Meanwhile, Dolce & Gabbana\u2019s Alta Sartoria show in Rome\u2026 pic.twitter.com\/DDmkqCRT5f<\/a><\/p>\n \u2014 Freddie Featherby (@FJJFeathers07) July 22, 2025<\/a><\/p><\/blockquote>\n Culture is radically changing.<\/p>\n Even a year ago, Nike would have never posted a pro-family advertisement honoring great dads over whatever left-wing talking point is trending these days.<\/p>\n Related note, becoming even more of a Scottie Scheffler stan these days. pic.twitter.com\/N8NxmxN0sh<\/a><\/p>\n \u2014 Isabel Brown (@theisabelb) July 21, 2025<\/a><\/p><\/blockquote>\n “I’d much rather be a great father than I would be a great golfer. At the end of the day, that’s what’s more important to me.” \ud83d\udcf7 @Nike<\/a> pro-family ad highlights Scheffler\u2019s baby son as a \u201cwin\u201d, after his 4th Major Championship victory. pic.twitter.com\/gIrpiN83ek<\/a><\/p>\n \u2014 Precious Life (@PreciousLifeCom) July 21, 2025<\/a><\/p><\/blockquote>\n I am not the biggest Nike hater on the planet and I think the Scheffler ad is “good” on its own terms, but it’s very amusing how quickly and successfully they’ve flipped the script on this format: [Athlete] + [Vapid Slogan] + [Culture War] = $$$ pic.twitter.com\/u3Kxscgi40<\/a><\/p>\n \u2014 Nick Blake (@NCBlake) July 22, 2025<\/a><\/p><\/blockquote>\n Did you see the cultural vibe shift? @Nike<\/a>‘s pro-family ad celebrates Scottie Scheffler\u2019s baby son as his greatest \u201cwin.\u201d<\/p>\n Children don’t hold families back and the biggest brands are catching on. pic.twitter.com\/RnWVUGPnqo<\/a><\/p>\n \u2014 SevenWeeksCoffee (@7WeeksCoffee) July 21, 2025<\/a><\/p><\/blockquote>\n Nike has released a solid pro-family ad featuring Scottie Scheffler and his son, following his victory at the 153rd Open Championship at Royal Portrush on Sunday. It’s a shame pro-family messaging is now so rare that it’s noteworthy. pic.twitter.com\/lSZloBG3pL<\/a><\/p>\n \u2014 Caldron Pool (@CaldronPool) July 21, 2025<\/a><\/p><\/blockquote>\n No one: (complete silence)<\/p>\n Absolutely no one: (still nothing)<\/p>\n LinkedIn influencer: I\u2019m going to recreate the iconic Scottie Scheffler Nike ad pic.twitter.com\/uEHPyeNuFj<\/a><\/p>\n \u2014 Jason Hanson (@JasonTheHanson) July 21, 2025<\/a><\/p><\/blockquote>\n The new Nike Ad of Scottie Scheffler. Quite the turn from what we\u2019ve seen the last 5+ years. Let\u2019s get back to promoting family like this. pic.twitter.com\/MnqqTxSeez<\/a><\/p>\n \u2014 T.J. Moe (@TJMoe28) July 21, 2025<\/a><\/p><\/blockquote>\n Nike posted this photo of Scottie Scheffler and his son with the caption \u201cPriorities unchanged.\u201d<\/p>\n I love when mainstream brands promote life and family!<\/p>\n This is the way. pic.twitter.com\/k5dZMj8az0<\/a><\/p>\n \u2014 Christine Yeargin (@christineyeargs) July 20, 2025<\/a><\/p><\/blockquote>\n Culture is shifting.@Nike<\/a> just released a pro-family ad, highlighting Scottie Scheffler\u2019s baby son as a \u201cwin\u201d<\/p>\n Children aren\u2019t burdens\u2014they\u2019re blessings. pic.twitter.com\/gKs2rNbutl<\/a><\/p>\n\n
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Scottie Scheffler of the United States kisses the Claret Jug trophy as he poses for photographers after winning the British Open golf championship at the Royal Portrush Golf Club in Northern Ireland, Sunday, July 20, 2025. | Jon Super, Associated Press