{"id":870703,"date":"2026-06-16T08:03:15","date_gmt":"2026-06-16T08:03:15","guid":{"rendered":"https:\/\/www.europesays.com\/us\/870703\/"},"modified":"2026-06-16T08:03:15","modified_gmt":"2026-06-16T08:03:15","slug":"insanity-hires-lucy-gulliver-from-channel-4-for-brand-partnerships","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/870703\/","title":{"rendered":"Insanity Hires Lucy Gulliver From Channel 4 For Brand Partnerships"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<strong>EXCLUSIVE: <\/strong>Maya Jama and Roman Kemp\u2019s agency\u00a0<a href=\"https:\/\/deadline.com\/tag\/insanity\/\" rel=\"nofollow noopener\" target=\"_blank\">Insanity<\/a>\u00a0Talent Management has hired a partnerships chief from <a href=\"https:\/\/deadline.com\/tag\/channel-4\/\" id=\"auto-tag_channel-4\" data-tag=\"channel-4\" rel=\"nofollow noopener\" target=\"_blank\">Channel 4<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t<a href=\"https:\/\/deadline.com\/tag\/lucy-gulliver\/\" id=\"auto-tag_lucy-gulliver\" data-tag=\"lucy-gulliver\" rel=\"nofollow noopener\" target=\"_blank\">Lucy Gulliver<\/a> joins in the newly-created role of Group Partnerships Director and will look to \u201cbuild the next generation of brand to talent partnerships,\u201d the London agency said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tShe will lead Insanity\u2019s partnerships team, working with brands to develop branded content series and commercial partnerships across its roster of talent, spanning broadcast, social, music, sport, comedy and entertainment.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tShe previously spent more than a decade at Channel 4, where she woked across the likes of the Black to Front project, a 24-hour schedule presented and produced by Black talent to champion diversity on and off screen. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tBefore Channel 4, Gulliver led communications planning and strategy at media agencies.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tInsanity boss Andy Varley called the hire a \u201cstatement of intent.\u201d <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\t\u201cThe market is moving quickly,\u201d he added. \u201cBrands want talent who can deliver credibility, content, cultural relevance and distribution, not just visibility. Lucy understands that from both sides: the discipline of major broadcast partnerships and the pace of the new talent-led economy.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tGulliver said Insanity has \u201cbroadcasters, creators, music artists, producers and commercial specialists under one roof, which is where the market is heading.\u201d \u201cBrands are asking for joined-up partnerships that can move across platforms and audiences, and talent increasingly wants commercial relationships that feel considered, credible and built for the long term. Insanity is already built for that shift,\u201d she added.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tInsanity reps the likes of Jama, Kemp, Mollie King and Zara McDermott. It <a href=\"https:\/\/deadline.com\/2026\/06\/insanity-hires-agents-from-independent-curtis-brown-1236938750\/\" rel=\"nofollow noopener\" target=\"_blank\">recently hired<\/a> agents from Independent Talent and Curtis Brown.<\/p>\n","protected":false},"excerpt":{"rendered":"EXCLUSIVE: Maya Jama and Roman Kemp\u2019s agency\u00a0Insanity\u00a0Talent Management has hired a partnerships chief from Channel 4. Lucy Gulliver&hellip;\n","protected":false},"author":3,"featured_media":870704,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[30],"tags":[38387,171,223599,354317,173,67,132,68],"class_list":["post-870703","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-channel-4","tag-entertainment","tag-insanity","tag-lucy-gulliver","tag-tv","tag-united-states","tag-unitedstates","tag-us"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116758748054089193","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/870703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=870703"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/870703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/870704"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=870703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=870703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=870703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}