{"id":876760,"date":"2026-06-18T21:39:15","date_gmt":"2026-06-18T21:39:15","guid":{"rendered":"https:\/\/www.europesays.com\/us\/876760\/"},"modified":"2026-06-18T21:39:15","modified_gmt":"2026-06-18T21:39:15","slug":"televisaunivison-lures-media-buying-veteran-mike-law","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/876760\/","title":{"rendered":"TelevisaUnivison Lures Media-Buying Veteran Mike Law"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSpanish-language broadcaster TelevisaUnivison has hired <a href=\"https:\/\/variety.com\/t\/michael-law\/\" id=\"auto-tag_michael-law\" data-tag=\"michael-law\" rel=\"nofollow noopener\" target=\"_blank\">Michael Law<\/a>, a longtime media-buying executive who was most recently CEO of Dentsu\u2019s Carat North America, as its new executive vice president of brand partnerships.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHe will report to John Kozack, <a href=\"https:\/\/variety.com\/2026\/tv\/news\/televisaunivision-replaces-ad-sales-chief-tv-upfront-1236731451\/\" rel=\"nofollow noopener\" target=\"_blank\">who was recently named to lead ad sales for the company.<\/a><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cOne of our biggest opportunities is increasing advertiser participation across <a href=\"https:\/\/variety.com\/t\/televisaunivision\/\" id=\"auto-tag_televisaunivision\" data-tag=\"televisaunivision\" rel=\"nofollow noopener\" target=\"_blank\">TelevisaUnivision<\/a> and expanding our share of wallet, particularly among brands where we currently have zero share or significant headroom to grow,\u201d said Kozack, in a memo Thursday. \u201cAs the U.S. Hispanic consumer continues to drive growth for brands, helping more marketers unlock that opportunity remains a critical priority for the Brand Partnerships team. Mike will build on these efforts by broadening our advertiser base and ensuring more brands are leveraging the full power of our content, audiences, and platforms.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLaw has more than 25 years working for prominent media buying agencies. Before taking the CEO job at Carat North America, he led investment for Dentsu in the U.S. and spent time on Pfizer\u2019s media team. He first joined Dentsu in 2000, overseeing national TV buying across important accounts. Law got his start working for Arnold, a prominent agency based in Boston.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe hires of Kozack and Law suggest new interest by top executives at TelevisaUnivision in relying on veterans familiar with the sales space. Kozack replaced Tim Natividad, who had previous experience at Roku and Amazon. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe company\u2019s advertising revenue in the fourth quarter came to $856 million, flat with results from the previous year.<a href=\"https:\/\/variety.com\/2026\/tv\/news\/televisaunivsion-narrows-losses-q4-1236671082\/\" rel=\"nofollow noopener\" target=\"_blank\">\u00a0In the U.S., advertising revenue declined 11% to $423 million.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Spanish-language broadcaster TelevisaUnivison has hired Michael Law, a longtime media-buying executive who was most recently CEO of Dentsu\u2019s&hellip;\n","protected":false},"author":3,"featured_media":876761,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[30],"tags":[171,356297,57384,173,67,132,68],"class_list":["post-876760","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-entertainment","tag-michael-law","tag-televisaunivision","tag-tv","tag-united-states","tag-unitedstates","tag-us"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/876760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=876760"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/876760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/876761"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=876760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=876760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=876760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}