{"id":88333,"date":"2025-07-24T09:54:16","date_gmt":"2025-07-24T09:54:16","guid":{"rendered":"https:\/\/www.europesays.com\/us\/88333\/"},"modified":"2025-07-24T09:54:16","modified_gmt":"2025-07-24T09:54:16","slug":"pellicano-hotels-acquires-la-badia-estate-in-umbria","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/88333\/","title":{"rendered":"Pellicano Hotels Acquires La Badia Estate in Umbria"},"content":{"rendered":"<p class=\"c-paragraph\"><a href=\"https:\/\/www.businessoffashion.com\/organisations\/pellicano-hotels\/\" target=\"_blank\" rel=\"noopener\">Pellicano Hotels<\/a> has acquired its fifth property, La Badia Estate in Orvieto, Italy.<\/p>\n<p class=\"c-paragraph\">Situated in a former Benedictine Abbey with roots going back to the 6th century, the property stands out in the Umbrian landscape due to its medieval twelve-sided tower and ancient stone fortifications. Since the 1960s, the estate has operated as a four-star hotel with a swimming pool, tennis court and restaurant. <\/p>\n<p class=\"c-paragraph\">The property<b> <\/b>is now set for a sweeping renovation aimed at \u201cblowing off the dust and making this hotel live,\u201d Pellicano Hotels chief executive and creative director <a href=\"https:\/\/www.businessoffashion.com\/people\/marie-louise-sci\/\" target=\"_blank\" rel=\"noopener\">Marie-Louise Sci\u00f2<\/a> said. <\/p>\n<p class=\"c-paragraph\">Il Pellicano, the niche hotel group\u2019s founding property in Porto Ercole, has long been a hideaway of the international jet set: photographed by Slim Aarons and frequented by Jackie Kennedy, Gianni Agnelli and Sophia Loren. Since being acquired by Sci\u00f2\u2019s father Roberto in 1979, the hotel has continued to attract figures from fashion and culture while preserving a relaxed, unique atmosphere. <\/p>\n<p><img decoding=\"async\" data-chromatic=\"ignore\" alt=\"Robert Rabensteiner, Marie Louise Scio and Haider Ackermann attend Hotel Il Pellicano 60th anniversary at Porto Ecole on June 09, 2025 in Monte Argentario, Italy.\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/TACZGQP3Q5AZVLGQZQ6E7SJZEE.jpg\"  width=\"800\" height=\"533\"\/>Pellicano Hotels chief executive and creative director Marie-Louise Sci\u00f2 (centre) celebrates Il Pellicano\u2019s 60th anniversary with Rabensteiner and Haider Ackermann. (Darren Gerrish) <\/p>\n<p class=\"c-paragraph\">As international hotel groups continue to snap up \u2014 and typically standardise \u2014 iconic properties, Marie-Louise Sci\u00f2 has worked to scale Il Pellicano\u2019s take on hospitality rather than selling out. Pellicano merged operations with the family\u2019s other hotel, La Posta Vecchia, in Ladispoli (on the coast near Rome), and acquired a third property on the island of Ischia, Mezzatorre, in 2019. <\/p>\n<p class=\"c-paragraph\">The company <a href=\"https:\/\/www.businessoffashion.com\/articles\/luxury\/pellicano-strikes-200m-investment-deal-sets-expansion-plan\/\" rel=\"noopener\" target=\"_blank\">raised around \u20ac200 million<\/a> by selling a minority stake to Aermont Capital in 2023 with ambitions to open another 5 to 7 new hotels. Last year the group bought a location in Tuscany, La Suvera, with plans to reopen in 2026. 2024 revenues of \u20ac37.4 million grew nearly 10 percent year-on-year. <\/p>\n<p class=\"c-paragraph\">In Orvieto, Pellicano will invest more than \u20ac43 million to acquire and restore La Badia Estate, marking \u201ca compelling new chapter in Pellicano Hotels\u2019 mission to uncover Italy\u2019s most unexpected and authentic destinations, far from the well-trodden tourist routes,\u201d the group said.<\/p>\n<p class=\"c-paragraph\">Italy\u2019s central Umbria region, known for its verdant valleys and medieval hilltop towns, has attracted increased investment and attention in recent years from both domestic and international visitors. Orvieto has shown particular appeal for secondary homes and vacationers, as it exemplifies the region with its Medieval architecture and Etruscan ruins while remaining more accessible than other hilltop cities. (It\u2019s located just a few minutes from the highway from Florence to Rome.) <\/p>\n<p class=\"c-paragraph\">La Badia Estate will be familiar to some reality television fans as the set of Lisa Vanderpump\u2019s \u201cVanderpump Villa\u201d season 2, which aired this spring.<\/p>\n<p class=\"c-paragraph\">\u201cThere\u2019s a lot of excitement bubbling, but it\u2019s still off the main circuit. There\u2019s no luxury hotel group there,\u201d Sci\u00f2 said. Renovating La Badia\u2019s 25 rooms will be about \u201cbringing its inherent qualities out\u2026 It\u2019s not about making it like the Pellicano or any of the others \u2014 it will have its own life and legs.\u201d <\/p>\n<p class=\"c-paragraph\">While Pellicano Group aims to rival leading Italian hospitality brands like Cipriani and Saint Ambroeus, expansion needs to be managed carefully to preserve its signature mix of luxury service with a \u201chuman and family approach.\u201d Sci\u00f2\u2019s taste and curation, from interior design to food and merch, to the events and people the property targets, remains a key ingredient.<\/p>\n<p class=\"c-paragraph\">\u201cThis is what differentiates us from bigger groups, and people want to travel in that manner in the luxury space \u2014 they\u2019re looking for places that aren\u2019t cookie cutter,\u201d Sci\u00f2 said. \u201cWe have to be consistent about finding properties that have that uniqueness, then bringing the way we do hospitality to the table. I have to spend a lot of time there, in the hotels, because I know exactly how I want people to feel in the space.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Pellicano Hotels has acquired its fifth property, La Badia Estate in Orvieto, Italy. Situated in a former Benedictine&hellip;\n","protected":false},"author":3,"featured_media":88334,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5123],"tags":[13081,1582,276,2961,224,5337,13082],"class_list":{"0":"post-88333","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-los-angeles","8":"tag-bestof","9":"tag-ca","10":"tag-california","11":"tag-la","12":"tag-los-angeles","13":"tag-losangeles","14":"tag-topix"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114907608788806662","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/88333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=88333"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/88333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/88334"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=88333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=88333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=88333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}