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\n Insights
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Worksport’s celebrity partnership with Muniz boosts visibility for upcoming clean energy products amid strong 83% quarterly revenue growth.<\/b><\/p>\n
This partnership with Frankie Muniz represents a strategic marketing move as Worksport prepares to launch its innovative SOLIS solar tonneau cover<\/b> and COR portable battery system<\/b> in Fall 2025. The endorsement leverages Muniz’s dual-audience appeal as both a NASCAR driver and actor, potentially expanding Worksport’s market reach beyond traditional channels. Particularly valuable is Muniz’s position as a Ford F-150 driver in the NASCAR Craftsman Truck Series, creating authentic alignment with Worksport’s truck accessories.<\/p>\n
From a product perspective, the upcoming nano-grid system combining solar-powered truck bed covers with portable energy capabilities addresses growing market demand for mobile, sustainable power solutions. This positions Worksport at the intersection of several growth markets: truck accessories, portable power, and renewable energy. The 83%<\/b> revenue increase from Q1 to Q2 2025 signals strong commercial momentum ahead of these product launches.<\/p>\n
The emphasis on American manufacturing aligns with current market preferences for domestic production and supply chain resilience. By highlighting this aspect through the partnership, Worksport is strengthening its brand positioning in a competitive landscape. While celebrity endorsements alone rarely transform business fundamentals, this partnership strategically amplifies awareness precisely when Worksport is scaling production of its innovative energy solutions, potentially accelerating market adoption.<\/p>\n
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\n 07\/24\/2025 – 09:01 AM
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Former \u2018Malcolm in The Middle\u2019 Actor, and Professional NASCAR Driver Enters Brand Partnership with Worksport<\/strong><\/p>\n West Seneca, New York, July 24, 2025 (GLOBE NEWSWIRE) — Worksport Ltd. (NASDAQ: WKSP<\/a>) (\u201cWorksport\u201d or the \u201cCompany\u201d), a U.S. based manufacturer and innovator of hybrid and clean energy solutions for the light truck, overlanding, and global consumer goods sectors, is thrilled to announce a\u00a0dynamic brand partnership<\/strong> with actor and<\/strong> professional NASCAR driver Frankie Muniz<\/strong>, who is racing full-time in the 2025 NASCAR Craftsman Truck Series in the No. 33 Ford F-150<\/strong> with Reaume Brothers Racing.<\/p>\n In a widely circulated social media<\/a> post to his 368k+ followers, Muniz, prominently known for his role of \u201cMalcolm\u201d in \u201cMalcolm in the Middle\u201d, praised Worksport as a \u201ctrue American company revolutionizing American energy and truck solutions.\u201d He spotlighted the company\u2019s upcoming nano-grid<\/a> system – a solar-powered truck bed cover with an independent modular portable energy system – emphasizing their importance at the track and for outdoor enthusiasts.<\/p>\n \u201cTheir solar-powered truck-bed covers, and innovative energy products have genuinely changed the game, giving real reliable power wherever anyone can go,\u201d Muniz posted.<\/p>\n Muniz, as a Ford F-150 driver,<\/strong> enjoys tonneau covers and is a fan of Worksport\u2019s high quality Made in USA<\/strong> production. Muniz\u2019s endorsement aligns with Worksport\u2019s mission<\/strong> to empower off-grid independence, enhance mobile energy accessibility, and proudly manufacture tonneau covers in the U.S. The brand collaboration reflects a mutual commitment to innovation, reliability, and American-made excellence\u2014values both Muniz and Worksport embody on and off the track.<\/p>\n \u201cAside from Frankie\u2019s recently initiated NASCAR career, Frankie is set to appear in a Malcolm in the Middle Reboot<\/a>, airing on Disney Plus later this year. We\u2019re honored to have Frankie Muniz as a voice for our company,\u201d said Steven Rossi, CEO of Worksport. \u201cHis dedication to performance and sustainability mirrors our goals. This partnership amplifies<\/strong> our<\/strong> reach<\/strong> in the motorsport and consumer energy markets alike.\u201d<\/p>\n The endorsement arrives during a pivotal moment in Worksport\u2019s growth, with the company preparing for mass production of its SOLIS solar tonneau cover and COR portable battery system. These cutting-edge innovations aim to redefine how trucks and EVs access clean energy, off the grid and on the road. Worksport\u2019s SOLIS and COR systems are expected to launch in Fall 2025<\/a>.<\/p>\n Worksport recently posted an <\/strong>83% revenue increase<\/strong><\/a> in Q2 2025, from Q1 2025. To speak with Investor Relations, please contact:<\/strong><\/p>\n Investor Relations, Worksport Ltd. T: 1 (888) 554-8789 -128<\/strong> Connect with Worksport Chief Executive Officer, Steven Rossi<\/strong><\/p>\n Steven Rossi X (Twitter)<\/a> Join:<\/strong> <\/a>Worksport\u2019s Newsletter<\/a><\/p>\n About Worksport<\/strong><\/p>\n Worksport Ltd. (Nasdaq: WKSP<\/a>), through its subsidiaries, designs, develops, manufactures, and owns the intellectual property on a variety of\u00a0tonneau covers, solar integrations, portable power systems, and clean heating & cooling solutions.\u00a0Worksport has an active partnership with Hyundai for the SOLIS Solar cover. Additionally, Worksport\u2019s hard-folding cover, designed and manufactured in-house, is compatible with all major truck models and is gaining traction with newer truck makers including the electric vehicle (EV) sector.\u00a0Worksport seeks to capitalize on the growing shift of consumer mindsets towards clean energy integrations with its proprietary solar solutions, mobile energy storage systems (ESS), and Cold-Climate Heat Pump (CCHP) technology.\u00a0Terravis Energy\u2019s website is\u00a0terravisenergy.com<\/a>.<\/p>\n Connect with Worksport<\/strong><\/p>\n Please\u00a0follow\u00a0the\u00a0Company\u2019s\u00a0social\u00a0media\u00a0accounts\u00a0on\u00a0X\u00a0(previously\u00a0Twitter)<\/a>,\u00a0Facebook<\/a>, LinkedIn<\/a>,\u00a0YouTube<\/a>, and\u00a0Instagram<\/a>\u00a0(collectively, the \u201cAccounts\u201d), the links of which are links to external third-party websites, as well as sign up for the Company\u2019s newsletters at\u00a0investors.worksport.com<\/a>.<\/p>\n Social Media Disclaimer<\/strong><\/p>\n The Company does not endorse, ensure the accuracy of, or accept any responsibility for any content on these third-party websites other than content published by the Company. Investors and others should note that the Company announces material financial information to our investors using our investor relations website, press releases, Securities and Exchange Commission (SEC\u201d) filings, and public conference calls and webcasts. The Company also uses social media to announce Company news and other information. The Company encourages investors, the media, and others to review the information the Company publishes on social media. The Company does not selectively disclose material non-public information on social media. If there is any significant financial information, the Company will release it broadly to the public through a press release or SEC filing prior to publishing it on social media.<\/p>\n Forward-Looking Statements<\/strong><\/p>\n The information contained herein may contain \u201cforward\u2010looking statements.\u201d Forward\u2010looking statements reflect the current view about future events. When used in this press release, the words \u201canticipate,\u201d \u201cbelieve,\u201d \u201cestimate,\u201d \u201cscheduled,\u201d \u201cexpect,\u201d \u201cfuture,\u201d \u201cintend,\u201d \u201cplan,\u201d \u201cproject,\u201d \u201cenvisioned,\u201d \u201cshould,\u201d or the negative of these terms and similar expressions, as they relate to us or our management, identify forward\u2010looking statements. These statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial situation may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: (i) supply chain delays; (ii) acceptance of our products by consumers; (iii) delays in or nonacceptance by third parties to sell our products; and (iv) competition from other producers of similar products. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company\u2019s filings with the SEC, including, without limitation, our latest Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC\u2019s web site at www.sec.gov<\/a>. As a result of these matters, changes in facts, assumptions not being realized or other circumstances, the Company\u2019s actual results may differ materially from the expected results discussed in the forward-looking statements contained in this press release. The forward-looking statements made in this press release are made only as of the date of this press release, and the Company undertakes no obligation to update them to reflect subsequent events or circumstances.<\/p>\n
What is the partnership between Frankie Muniz and Worksport (WKSP)?<\/p>\n
When will Worksport (WKSP) launch its SOLIS solar tonneau cover?<\/p>\n
How much did Worksport’s (WKSP) revenue grow in Q2 2025?<\/p>\n
What products does Worksport (WKSP) manufacture?<\/p>\n
Who is the CEO of Worksport (WKSP)?<\/p>\n
W:\u00a0investors.worksport.com<\/a> W:\u00a0www.worksport.com<\/a> E:\u00a0investors@worksport.com<\/a><\/p>\n
Steven Rossi LinkedIn<\/a> <\/p>\n
![\"\"](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/Worksport-Ltd.png\")
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\n FAQ
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\n Frankie Muniz, NASCAR driver and actor, has partnered with Worksport as a brand ambassador, endorsing their solar-powered truck bed covers and energy solutions to his 368,000+ followers<\/b>.
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\n Worksport plans to launch its SOLIS solar tonneau cover<\/b> and COR portable battery system<\/b> in Fall 2025.
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\n Worksport reported an 83% revenue increase<\/b> in Q2 2025 compared to Q1 2025.
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\n Worksport manufactures hybrid and clean energy solutions<\/b> for light trucks, including solar-powered truck bed covers and portable energy systems, with production based in the United States.
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\n Steven Rossi<\/b> is the CEO of Worksport.
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