{"id":889193,"date":"2026-06-24T09:53:56","date_gmt":"2026-06-24T09:53:56","guid":{"rendered":"https:\/\/www.europesays.com\/us\/889193\/"},"modified":"2026-06-24T09:53:56","modified_gmt":"2026-06-24T09:53:56","slug":"dallas-based-ryde-partners-with-rob-gronkowski-on-wellbeing-focus-sleep-shots-dallas-innovates","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/889193\/","title":{"rendered":"Dallas-Based Ryde Partners With Rob\u00a0Gronkowski on\u00a0Wellbeing Focus & Sleep Shots \u00bb Dallas Innovates"},"content":{"rendered":"

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Rob Gronkowski is partnerin with Ryde on its new SLEEP + Ryde: FOCUS launch. [Photo courtesy of Ryde:]<\/p>\n

Dallas-based Ryde, a global \u201cwellbeing shot\u201d brand, has tackled a high-profile partner for a new product launch: former New England Patriots All-Pro tight end Rob Gronkowski.<\/strong><\/p>\n

Gronk, as he\u2019s affectionately known, retired from the Patriots last November and now works as an NFL analyst for Fox Sports.\u00a0<\/p>\n

Launched in Australia and Canada in 2023 and in the U.S. in 2024, Ryde is focused on \u201cwellness innovation.\u201d The company relocated its U.S. headquarters<\/a> from North Carolina to Uptown Dallas in early 2025. The company says its pocket-sized 2-ounce supplements feature a proprietary Ryplenish formula \u201cdeveloped by experts in molecular biology, neuroscience, and behavioral psychology, and backed by rigorous scientific research.\u201d<\/p>\n

The Ryde-Gronk partnership aligns with the debut of Ryde: SLEEP, the brand\u2019s newest functional wellbeing shot, made with Informed Choice Certified ingredients \u201cscientifically-proven to help you fall asleep faster and promote sleep quality.\u201d<\/p>\n

Gronk\u2019s secret to longevity: optimizing his downtime<\/p>\n

Ryde said the secret to Gronkowski\u2019s longevity is \u201cknowing when to shift into low gear,\u201d not by crashing but by optimizing his downtime.<\/p>\n

\u201cI\u2019ve always lived life at full speed, but the real secret to staying on top of my game is knowing how to recover,\u201d Gronkowski said in a statement. \u201cWellness shouldn\u2019t be a tedious chore. I\u2019ve tried all the overhyped bedtime trends and complicated gym hacks that don\u2019t work, Ryde: keeps it easy. Whether I need to lock in my concentration with FOCUS or shut things down with SLEEP\u2014it just works. No gimmicks, no nonsense, just quick, delicious shots that help get me ready to dominate the next day.\u201d<\/p>\n

Ryde said its Ryde: SLEEP shot is formulated with melatonin, GABA, L-Theanine and chamomile, and aims to support sleep quality while helping users fall asleep faster.<\/p>\n

Now starring in an Instagram campaign<\/p>\n

To help fuel the launch, Gronkowski is appearing in a two-piece Instagram campaign for Ryde, which you can see here<\/a> and here<\/a>.<\/p>\n

Andre Denischuck, GM of wellness and stimulation, USA, at Ryde, said Gronkowski \u201cperfectly embodies our brand philosophy of poking fun at unrealistic ideals. He lives life to the fullest, but understands that recovery is a non-negotiable.\u201d<\/p>\n

\u201cWith the launch of Ryde: SLEEP shot, alongside our fan-favorite FOCUS shot, we\u2019re proving that taking care of your wellbeing doesn\u2019t have to be complicated,\u201d Denischuck added. \u201cWe\u2019ve done the heavy lifting with science-backed, Informed Choice certified ingredients, packing elite-level benefits into an easy, efficacious 2-ounce shot.\u201d<\/p>\n

Don\u2019t miss what\u2019s next. Subscribe\u00a0to\u00a0Dallas\u00a0Innovates.<\/p>\n

Track Dallas-Fort Worth\u2019s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.<\/p>\n

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\tR E A D\u00a0\u00a0 N E X T\t<\/p>\n