{"id":892316,"date":"2026-06-25T18:17:17","date_gmt":"2026-06-25T18:17:17","guid":{"rendered":"https:\/\/www.europesays.com\/us\/892316\/"},"modified":"2026-06-25T18:17:17","modified_gmt":"2026-06-25T18:17:17","slug":"ateez-to-bring-vr-experience-light-the-way-to-global-screens-this-august","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/892316\/","title":{"rendered":"ATEEZ To Bring VR Experience \u2018Light The Way\u2019 To Global Screens This August"},"content":{"rendered":"<p><img decoding=\"async\" class=\" top-image\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/06\/1782411437_451_0x0.jpg\" alt=\"ATEEZ-LIGHT-THE-WAY_QUAD-ARTWORK [ENGLISH]\" data-height=\"2160\" data-width=\"2880\" fetchpriority=\"high\" style=\"position:absolute;top:0\"\/><\/p>\n<p>ATEEZ : Light the Way In Cinemas<\/p>\n<p>KQ Entertainment<\/p>\n<p>It was about time <a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/hughmcintyre\/2025\/07\/28\/ateez-scores-a-new-no-1-smash---and-dominates-one-billboard-chart\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/hughmcintyre\/2025\/07\/28\/ateez-scores-a-new-no-1-smash---and-dominates-one-billboard-chart\/\" target=\"_self\" aria-label=\"ATEEZ\" rel=\"nofollow noopener\">ATEEZ <\/a>brought their <a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/jeffbenjamin\/2021\/08\/24\/ateezs-album-collaboration-with-hello82-leads-a-virtual-reinvention-of-record-storelike-experiences\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/jeffbenjamin\/2021\/08\/24\/ateezs-album-collaboration-with-hello82-leads-a-virtual-reinvention-of-record-storelike-experiences\/\" target=\"_self\" aria-label=\"popular VR concert\" rel=\"nofollow noopener\">popular VR concert<\/a>, ATEEZ: Light the Way, to theaters. In a partnership with AMAZE and KQ Entertainment, Trafalgar Releasing will release ATEEZ : Light the Way In Cinemas worldwide on August 6 and 8. South Korea will experience the film on August 19. Japan\u2019s film release date will be announced later.<\/p>\n<p>Following the success of their 2025 theatrical release of ATEEZ World Tour [Towards The Light : Will To Power] In Cinemas, ATEEZ : LIGHT THE WAY IN CINEMAS will adapt AMAZE\u2019s immersive VR experience and adjust it for traditional large-format cinema. Audiences do not need to worry about bringing a VR headset or finding a location with one. Instead, it\u2019ll be shown in theaters in 8K resolution with multi-camera coverage and 5.1 surround sound, offering a premier cinema experience.<\/p>\n<p>ATEEZ : Light the Way in Cinemas<\/p>\n<p>KQ Entertainment<\/p>\n<p>&#8220;We are excited to collaborate with the AMAZE team to bring a reimagined version of their innovative ATEEZ VR concert experience to cinemas worldwide,\u201d said Marc Allenby, Chief Executive Officer of Trafalgar Releasing, in a press release. \u201cWith ATEEZ&#8217;s proven success in cinemas, we believe this new presentation, featuring exclusive behind-the-scenes sequences, will offer fans a fresh way to connect with the group on a truly cinematic scale.&#8221;<\/p>\n<p>Audiences will experience the group performing their popular hit songs, \u201cINCEPTION,\u201d \u201cBOUNCY (K-Hot Chili Peppers),\u201d and \u201cIce On My Teeth.\u201d For fans who have seen the film in VR, the theatrical event will feature 20 minutes of exclusive, never-before-seen behind-the-scenes footage that goes beyond the music \u2013 available only in theaters. Local theaters may also be offering exclusive photocard fan gifts.<\/p>\n<p>The official synopsis for ATEEZ : LIGHT THE WAY IN CINEMAS reads:<\/p>\n<p>One day, a mysterious message arrives for ATEEZ, who had been spending a peaceful time in their hideout. At that moment, everything began to change. ATINY has vanished\u2026 As if under a spell, ATEEZ wanders through a dreamlike wasteland, into a collapsing world engulfed in flames, and the Dark City veiled in dense fog. Pursued by an unknown force, ATEEZ begins to fight back to find ATINY.<\/p>\n<p>ATEEZ is set to release their 14th EP, Golden Hour: Part 5, tonight, Thursday, June 25, at 9 pm (Friday, June 26, in South Korea at 1 pm).<\/p>\n<p>Tickets for <strong>ATEEZ : LIGHT THE WAY IN CINEMAS<\/strong> go on sale Monday, July 6, at 10PM KST\/ 2PM BST \/ 6AM PDT \/ 9AM EDT. For more information, local theater listings, and to sign up for event alerts, visit<a href=\"https:\/\/urldefense.com\/v3\/__http:\/www.ateezincinemas.com__;!!BZ50a36bapWJ!sMi2JnRrSH7WvDrnS_1XG6Gk9tm_AJMnYz8b_7UFGhwgBftIirUnb181fT0uzGVrc90abKTlky3Gs1BSc2b-2y7sDGr9AA$\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/urldefense.com\/v3\/__http:\/www.ateezincinemas.com__;!!BZ50a36bapWJ!sMi2JnRrSH7WvDrnS_1XG6Gk9tm_AJMnYz8b_7UFGhwgBftIirUnb181fT0uzGVrc90abKTlky3Gs1BSc2b-2y7sDGr9AA$\" aria-label=\"www.ateezincinemas.com\"> www.ateezincinemas.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"ATEEZ : Light the Way In Cinemas KQ Entertainment It was about time ATEEZ brought their popular VR&hellip;\n","protected":false},"author":3,"featured_media":892317,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[20],"tags":[141490,361771,361770,21200,6467,361773,361772,158,268844,67,132,68,729,730],"class_list":["post-892316","post","type-post","status-publish","format-standard","has-post-thumbnail","category-virtual-reality","tag-amaze","tag-ateez-light-the-way-in-cinemas","tag-ateez-vr","tag-concert","tag-k-pop","tag-kq-entertainment","tag-light-the-way","tag-technology","tag-trafalgar-releasing","tag-united-states","tag-unitedstates","tag-us","tag-virtual-reality","tag-vr"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116812123571454755","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/892316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=892316"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/892316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/892317"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=892316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=892316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=892316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}