{"id":897031,"date":"2026-06-27T18:51:14","date_gmt":"2026-06-27T18:51:14","guid":{"rendered":"https:\/\/www.europesays.com\/us\/897031\/"},"modified":"2026-06-27T18:51:14","modified_gmt":"2026-06-27T18:51:14","slug":"a24-is-just-making-fans-angrier-with-its-latest-defense-of-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/897031\/","title":{"rendered":"A24 Is Just Making Fans Angrier With Its Latest Defense Of AI"},"content":{"rendered":"

Earlier this week, independent film studio A24 announced that it had signed a $75 million \u201cartificial-intelligence research partnership\u201d with Google DeepMind<\/a>. The fallout was immediate, as the audience of film buffs that A24 has successfully cultivated over the past fifteen years began mourning its death within 24 hours of said announcement.<\/p>\n

While the reaction from A24\u2019s fanbase came as no surprise to the internet at large, it seemingly came as a bit of a surprise to A24 itself, as Sophia Shin, a communications representative for the company, attempted some form of damage control in a statement provided to Wired<\/a>.<\/p>\n

\u201cThis is a research partnership,\u201d Shin told Wired. \u201cWe\u2019re working side-by-side with DeepMind\u2019s researchers to learn, iterate, and build, having an active hand in shaping new tools and workflows.\u201d<\/p>\n

\u201cOur relationship with our audience is something we don\u2019t take for granted,\u201d she continued. \u201cThis partnership exists because we want to dictate what tools get built for artists, and so they have a voice in shaping them rather than having tools handed to them. We\u2019d rather have a seat at the table than on the sidelines.\u201d<\/p>\n

\n

why do artists need a voice in shaping tools they should never have any intention of using https:\/\/t.co\/Qgby1va7Ui<\/a><\/p>\n

\u2014 Cris \u2728 (@lionesspike) June 26, 2026<\/a><\/p>\n<\/blockquote>\n

Unfortunately for Shin, A24\u2019s fans are already not impressed with its justification for the Google DeepMind partnership. In a rare example of online cohesion, almost nobody on the internet, including on the r\/A24<\/a> subreddit, is buying A24\u2019s excuse for buddying up with Google.<\/p>\n

However, fans aren\u2019t the only ones who are unimpressed with A24\u2019s AI-research deal with Google DeepMind, as Backrooms director Kane Parsons<\/a> weighed in on the partnership in his official Discord<\/a> server: \u201cMaking it very clear those resources are not to be spent on Backrooms,\u201d replied Parsons, in response to a comment about a potential Backrooms sequel with A24. \u201cObviously, A24 is a big machine. I\u2019ve got no input on this investment[\u2026]I can\u2019t imagine this decision is popular with most directors.\u201d<\/p>\n

Funnily enough, this echoes comments<\/a> made by some of A24\u2019s fans, who see Shin\u2019s need to make a statement as proof that their distaste for the Google DeepMind partnership is getting through to A24\u2019s upper management. That being said, production companies only truly value their bottom line, so perhaps the threat of Parsons not directing a sequel to its most profitable film of 2026<\/a> is a more compelling reason for A24 to rethink the partnership.<\/p>\n","protected":false},"excerpt":{"rendered":"Earlier this week, independent film studio A24 announced that it had signed a $75 million \u201cartificial-intelligence research partnership\u201d…\n","protected":false},"author":3,"featured_media":848943,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[21],"tags":[3028,691,738,310044,2722,158,67,132,68],"class_list":["post-897031","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-a24","tag-ai","tag-artificial-intelligence","tag-backrooms","tag-google","tag-technology","tag-united-states","tag-unitedstates","tag-us"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116823581440577802","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/897031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=897031"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/897031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/848943"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=897031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=897031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=897031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}