{"id":89852,"date":"2025-07-24T23:16:14","date_gmt":"2025-07-24T23:16:14","guid":{"rendered":"https:\/\/www.europesays.com\/us\/89852\/"},"modified":"2025-07-24T23:16:14","modified_gmt":"2025-07-24T23:16:14","slug":"sydney-sweeneys-lingerie-brand-gets-bezos-boost","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/89852\/","title":{"rendered":"Sydney Sweeney’s Lingerie Brand Gets Bezos Boost"},"content":{"rendered":"\n

Sydney Sweeney<\/a><\/strong> is preparing to debut a lingerie brand reportedly backed by Amazon (NASDAQ:AMZN<\/a>) founder investor Jeff Bezos<\/strong> and his wife, Lauren S\u00e1nchez<\/strong>. The Emmy-nominated actress, best known for her roles in HBO’s \u201cEuphoria\u201d and \u201cThe White Lotus,\u201d has spent the last year building what insiders describe as a personal passion project, Fox Business<\/a> reports.<\/p>\n

The brand is reportedly backed by Ben Schwerin<\/strong>, a partner at Coatue Management<\/strong> and former Snap (NYSE:SNAP<\/a>) executive. According to The Economic Times<\/a>, Schwerin’s involvement marks a notable moment, as Coatue has traditionally focused on high-growth tech and rarely invests in consumer-facing brands. The Economic Times reports that Schwerin may have been hired to use his celebrity relationships to bring in star-driven brands like Sweeney’s.<\/p>\n

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Coatue Management recently launched a new innovation fund with $1 billion in seed capital committed by the family offices of Bezos<\/a> and Michael Dell<\/strong>, The Wall Street Journal<\/a> reports.<\/p>\n

The fund will allocate between 20% and 50% of its assets to private companies, with the rest targeting public stocks, based on a pitch deck seen by the outlet. “It’s such an obvious idea that if I don’t do it, someone else will,” Philippe Laffont, Coatue’s founder, told the Journal in an interview.<\/p>\n

Though neither Bezos nor Dell directly invested in Sweeney’s company, The Economic Times says their capital underpins the same Coatue vehicle now backing her venture.<\/p>\n

Founded in 1999, Coatue is known for major investments in high-profile startups like OpenAI<\/strong>, SpaceX<\/strong>, and xAI<\/strong>, managing $54 billion in assets as of December, according to the Journal. Of the assets Coatue managed as of December, approximately $22.3 billion was allocated to public equities while $22.9 billion was designated for early-stage and growth venture investments.<\/p>\n

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The Journal says the new fund tied to Bezos and Dell is expected to become a high-margin revenue stream for Coatue, with an annual management fee of 1.25% and a 12.5% performance fee on profits that exceed 5% annually, based on the firm’s pitch deck reviewed by the outlet.<\/p>\n

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The firm’s new fund lowers the investment threshold to $50,000 and is launching with Swiss banking giant UBS to attract high-net-worth individuals who want exposure to private tech and consumer innovations, the Journal reports. The move reflects a growing appetite to blend Silicon Valley capital strategies with cultural and influencer-driven brands.<\/p>\n

During her rise to fame, Sweeney has formed partnerships with major global brands like K\u00e9rastase<\/strong>, Bai<\/strong>, HeyDude<\/strong>, and Laneige<\/strong>, according to Fox Business. She recently garnered headlines for a campaign with Dr. Squatch<\/strong>, promoting a novelty body soap reportedly infused with her bathwater, further showcasing her influence as a digital-era marketer.<\/p>\n

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Her presence at Bezos and S\u00e1nchez’s June wedding in Venice, initially seen as unusual, now aligns with reports linking her new venture to Bezos-backed funds, Fox Business says. Posts on Sweeney’s social media in lingerie and swimwear with model Am\u00e9lie Tremblay<\/strong> are now being interpreted as pre-launch teasers, suggesting a savvy, staged rollout of her product line, according to The Economic Times.<\/p>\n

While Coatue has not confirmed the precise amount invested in Sweeney’s company, its reported pivot toward culture-forward assets is attracting attention across both the retail and venture ecosystems.<\/p>\n

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Image: Shutterstock<\/strong><\/p>\n

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This article From Euphoria to Entrepreneurship: Sydney Sweeney’s Lingerie Brand Gets Bezos Boost<\/a> originally appeared on Benzinga.com<\/a><\/p>\n

\u00a9 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"Sydney Sweeney is preparing to debut a lingerie brand reportedly backed by Amazon (NASDAQ:AMZN) founder investor Jeff Bezos…\n","protected":false},"author":3,"featured_media":89853,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[59893,185,59889,59892,171,59891,41079,4061,4062,59890,21218,67,132,68],"class_list":{"0":"post-89852","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-bezos-and-sanchez","9":"tag-celebrities","10":"tag-coatue-management","11":"tag-dell-seed-coatue","12":"tag-entertainment","13":"tag-fox-business","14":"tag-investable-assets","15":"tag-jeff-bezos","16":"tag-lauren-sanchez","17":"tag-michael-dell","18":"tag-sydney-sweeney","19":"tag-united-states","20":"tag-unitedstates","21":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114910762408369040","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/89852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=89852"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/89852\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/89853"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=89852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=89852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=89852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}