{"id":90218,"date":"2025-07-25T02:28:15","date_gmt":"2025-07-25T02:28:15","guid":{"rendered":"https:\/\/www.europesays.com\/us\/90218\/"},"modified":"2025-07-25T02:28:15","modified_gmt":"2025-07-25T02:28:15","slug":"new-braunfels-businesses-hopeful-as-summer-foot-traffic-rebounds","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/90218\/","title":{"rendered":"New Braunfels businesses hopeful as summer foot traffic rebounds"},"content":{"rendered":"<p>NEW BRAUNFELS, Texas \u2014 Recent rains have dampened foot traffic and impacted the bottom lines of businesses in New Braunfels, a popular summer destination. <\/p>\n<p>However, local business owners remain optimistic as river access reopens and the summer season progresses.<\/p>\n<p>Debbie De La Cruz, owner of The Cake Bar, shared that despite the challenges, her business has exceeded expectations since opening a few months ago. &#8220;So it affected us in the sense that we kind of overprepared, inventory-wise, staffing-wise,&#8221; she said. De La Cruz added, &#8220;Instead of having to close down, it ended up being a really good weekend for us.&#8221;<\/p>\n<p>In contrast, some long-standing businesses in the area have experienced a slower season. A representative from New Braunfels Brewery noted, &#8220;I kind of feel like this summer hasn&#8217;t been as busy yet&#8230;I feel that we&#8217;re running a little late.&#8221; Meanwhile, Sweet Bites reported that &#8220;maybe 30-35% are just the tourists coming by here.&#8221;<\/p>\n<p>Despite these challenges, business owners remain confident due to the area&#8217;s growing population and an increase in downtown events. A spokesperson from New Braunfels Brewery expressed optimism, saying, &#8220;People still walk past us. People still see what we&#8217;re doing. And it&#8217;s, it&#8217;s just it&#8217;s constantly growing. It&#8217;s getting bigger always.&#8221;<\/p>\n<p>With river access now reopened, businesses are hopeful for increased foot traffic throughout the remainder of the summer.<\/p>\n","protected":false},"excerpt":{"rendered":"NEW BRAUNFELS, Texas \u2014 Recent rains have dampened foot traffic and impacted the bottom lines of businesses in&hellip;\n","protected":false},"author":3,"featured_media":90219,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5133],"tags":[5229,10966,9393,60040,14256,38446,60041,7202,7203,1176,358,5268,3187,67,586,132,5230,68,2969],"class_list":{"0":"post-90218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-antonio","8":"tag-america","9":"tag-businesses","10":"tag-challenges","11":"tag-foot-traffic","12":"tag-new-braunfels","13":"tag-optimism","14":"tag-river-access","15":"tag-san-antonio","16":"tag-sanantonio","17":"tag-summer","18":"tag-texas","19":"tag-tourists","20":"tag-tx","21":"tag-united-states","22":"tag-united-states-of-america","23":"tag-unitedstates","24":"tag-unitedstatesofamerica","25":"tag-us","26":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114911517330930913","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/90218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=90218"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/90218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/90219"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=90218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=90218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=90218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}