\n\tLonnie Hawkins \u2014 fashion designer, poet and former No. 1 golfer in the world \u2014 just landed his biggest fashion campaign yet. Well, sort of.<\/p>\n
\n\tWill Ferrell<\/a> has fully transformed into his fictional golf alter ego for SKIMS<\/a> Men\u2019s latest cotton briefs campaign, continuing the rollout for his upcoming Netflix<\/a> project The Hawk.<\/p>\n \n\tPhotographed by Nadia Lee Cohen, the future-No.-1-golfer-in-the-universe appears in the campaign sporting Hawkins\u2019 signature golf club and \u201cHawk\u201d visor while modeling the brand\u2019s cotton briefs. In a tongue-in-cheek campaign video narrated by SKIMS founder Kim Kardashian, Hawkins confidently swings his club, proving to audiences that he\u2019s \u201cstill got it.\u201d The campaign has also taken over Times Square on digital billboards, with the slogan, \u201cHis body says retire, his SKIMS say one more round,\u201d featured in the first seconds of the clip.<\/p>\n \n\tThe Hawk, set to premiere on Netflix on July 16, follows the story of Lonnie \u201cThe Hawk\u201d Hawkins (played by Ferrell) as he reignites his career in golf that\u2019s on the brink of retirement, while his body says to let it go, his heart isn\u2019t ready to give it up just yet.<\/p>\n \n\tWith the show\u2019s release in just two weeks, Ferrell\u2019s completely immersed himself in publicly becoming \u201cThe Hawk,\u201d including a must-see Instagram page (@LonnieTheHawk) capturing the multi-talented golfer in his day-to-day endeavors, where he collaborates with professional golfers like Rickie Fowler.\u00a0<\/p>\n \n\tWith a SKIMS campaign added to his r\u00e9sum\u00e9, Hawkins\u2019 latest venture continues to blur the line between fiction and reality, turning the legendary golfer into a celebrity long before The Hawk takes off on Netflix.<\/p>\n","protected":false},"excerpt":{"rendered":"Lonnie Hawkins \u2014 fashion designer, poet and former No. 1 golfer in the world \u2014 just landed his…\n","protected":false},"author":3,"featured_media":902256,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[33],"tags":[185,1144,171,4659,16927,67,132,68,14086],"class_list":["post-902255","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-celebrities","tag-comedy","tag-entertainment","tag-netflix","tag-skims","tag-united-states","tag-unitedstates","tag-us","tag-will-ferrell"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116837049153123040","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/902255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=902255"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/902255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/902256"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=902255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=902255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=902255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}