{"id":903614,"date":"2026-06-30T18:15:19","date_gmt":"2026-06-30T18:15:19","guid":{"rendered":"https:\/\/www.europesays.com\/us\/903614\/"},"modified":"2026-06-30T18:15:19","modified_gmt":"2026-06-30T18:15:19","slug":"wisconsin-badgers-just-added-the-perfect-jersey-sponsorship-if-there-is-such-a-thing","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/903614\/","title":{"rendered":"Wisconsin Badgers just added the perfect jersey sponsorship if there is such a thing"},"content":{"rendered":"\n

One of the most controversial things to happen in sports over the last five to seven years or so is the introduction of jersey ads.<\/p>\n

Sure, they’ve been around in Europe<\/a> and in the minor leagues forever, but now major league teams and even colleges are adding them.<\/p>\n

But now and then, someone comes up with a perfect jersey ad, and that’s what the Wisconsin Badgers<\/a> have done.<\/p>\n

\"Wisconsin <\/p>\n

The Wisconsin Badgers are adding a Culver’s sponsorship patch to their football, basketball, and hockey jerseys. (Photo by Ross Harried\/NurPhoto via Getty Images)<\/p>\n

It seems borderline sacrilegious to throw a corporate sponsorship on the Badgers’ iconic cardinal red and white getups. Especially one that doesn’t share those colors.<\/p>\n

CLICK HERE FOR MORE OUTKICK SPORTS COVERAGE<\/strong><\/a><\/p>\n

But they may have found a solution: Butter burger-flippin’, Concrete Mixer-slingin’ fast-food chain<\/a>, Culver’s.<\/p>\n

I feel like a significant portion of the Badgers fanbase was very angry when they heard they were slapping ads on their uniforms, but that subsided at least 20%, if not completely, when they saw it was Culver’s.<\/p>\n

They love Culver’s there.<\/p>\n

And I think this might be the answer to these jersey sponsorships. I don’t totally hate the way they look, because I think they become part of the uniform. Think about motorsports, where the sponsor is the paint scheme or livery.<\/p>\n

ZERO BS. JUST DAKICH. TAKE THE DON’T @ ME PODCAST ON THE ROAD. DOWNLOAD NOW!<\/strong><\/a><\/p>\n

But I think you can convince even more of the haters if you bring in a sponsor that has some ties to the region, and that’s what Wisconsin has done.<\/p>\n

More schools will be adding sponsors, so hopefully they will follow suit. Get a Texas school to partner with Buc-ee’s or a Philly-area school to throw a Wawa patch on their uniforms (of course, it doesn’t have to stay limited to regional convenience store chains, but there’s a lot of pride in those).<\/p>\n

Is it still fun to see corporate logos slapped on iconic uniforms? No.<\/p>\n

CLICK HERE TO DOWNLOAD THE FOX NEWS APP<\/strong><\/a><\/p>\n

But you’ve got to bring in that money somehow if you want to throw a competitive roster on the field.<\/p>\n

And if that means slapping a burger chain’s logo on the shoulder, go for it.<\/p>\n

Matthew Reigle is a writer for OutKick.<\/p>\n","protected":false},"excerpt":{"rendered":"One of the most controversial things to happen in sports over the last five to seven years or…\n","protected":false},"author":3,"featured_media":903615,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[43],"tags":[164057,1318,1317,182579,1315,1316,306237,62,67,132,68,1398,1427],"class_list":["post-903614","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ncaa-football","tag-advertisements","tag-football","tag-ncaa","tag-ncaa-fb","tag-ncaa-football","tag-ncaafootball","tag-outkick-sports","tag-sports","tag-united-states","tag-unitedstates","tag-us","tag-wisconsin","tag-wisconsin-badgers"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116840428106930625","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/903614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=903614"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/903614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/903615"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=903614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=903614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=903614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}