{"id":907336,"date":"2026-07-02T10:53:38","date_gmt":"2026-07-02T10:53:38","guid":{"rendered":"https:\/\/www.europesays.com\/us\/907336\/"},"modified":"2026-07-02T10:53:38","modified_gmt":"2026-07-02T10:53:38","slug":"filipino-fast-food-chain-jollibee-opens-its-first-bronx-location-in-the-hub","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/907336\/","title":{"rendered":"Filipino fast-food chain Jollibee opens its first Bronx location in The Hub"},"content":{"rendered":"

The Filipino fast-food chain Jollibee officially opened its first Bronx location on July 1, drawing crowds of eager customers whose lines wrapped around the block before the restaurant opened its doors.<\/p>\n

Located at the corner of Third Avenue and East 150th Street in The Hub, the restaurant marks Jollibee\u2019s long-awaited arrival in the borough, joining the company\u2019s growing list of New York City locations.<\/p>\n

Despite the onset of a major heat wave, customers lined up throughout the morning, many hoping to be among the first to order the chain\u2019s signature Chickenjoy fried chicken, Jolly Spaghetti, burgers and Peach Mango Pie. Employees welcomed guests with free food and a ribbon-cutting ceremony to celebrate the opening.<\/p>\n

Peter Xu, owner of the Third Avenue location, said the restaurant is intended to be more than just a place to grab a meal.\n<\/p>\n

\u201cWe are opening our home to the community,\u201d Xu said. \u201cWe promise to serve you the crispiest, the juiciest Chickenjoy, the sweetest Jolly Spaghetti and the warmest hospitality every single day. We want this to be a place where you celebrate your kids\u2019 birthdays, stop by after a long day of work or simply gather with the people you love.\u201d<\/p>\n

\"LinesCustomers line up in the heat to be among the first to visit Jollibee\u2019s Bronx location.Photo by Marina Samuel<\/p>\n

Despite a 17.5% storefront vacancy rate<\/a>, according to the Third Avenue Business Improvement District\u2019s recent Commercial District Needs Assessment, The Hub continues to attract national retailers. Jollibee is among the latest chains to open along the corridor, following the arrival of 7th Street Burger<\/a> earlier this year, signaling continued investment in one of the Bronx\u2019s busiest shopping districts.<\/p>\n

\u201cI think today is an example of just an ongoing theme that we\u2019ve been talking about for the past several years, which is that the Bronx deserves great things,\u201d said Pedro Suarez, executive director of the Third Avenue Business Improvement District. <\/p>\n

\u201cThis is one of the many great things that Third Avenue now has to offer, and we want to build on that. We want spaces for the community.\u201d\n<\/p>\n

Founded in the Philippines in 1978, Jollibee has grown into one of the world\u2019s largest fast-food chains, with more than 1,900 locations worldwide. Known for serving Filipino favorites such as Chickenjoy, Jolly Spaghetti and Peach Mango Pie, the company has steadily expanded its presence in the United States over the past two decades.<\/p>\n

\"JollibeeJollibee staff prepare food to give away to customers waiting on line for entry. Photo by Marina Samuel<\/p>\n

The grand opening also featured Philippine Consul General Senen T. Mangalile, who welcomed the chain\u2019s arrival in the Bronx and said the restaurant will introduce Filipino food and culture to a broader audience while strengthening cultural ties between the Philippines and the United States.<\/p>\n

\u201cWe are glad that we are bringing the Jollibee brand here in the Bronx, and I hope that the local people, the local community, will enjoy the offerings of this very Filipino brand,\u201d Mangalile said.<\/p>\n

Jaime Galvez of Ardent Global, whose company owns the Jollibee franchise, said the team was eager to bring the restaurant to the Bronx after seeing the success of its location near Queens Center Mall.<\/p>\n

\u201cThere\u2019s never been a Jollibee in the Bronx, and I believe the community is going to love it,\u201d Galvez said.\n<\/p>\n

Galvez said the restaurant\u2019s location in one of the borough\u2019s busiest commercial districts made it an ideal place to expand and that the company hopes it will become a gathering place for both longtime Jollibee fans and first-time customers.<\/p>\n

The restaurant is open daily from 9 a.m. to 9 p.m.\n<\/p>\n

Reach Marina Samuel at\u00a0msamuel@schnepsmedia.com<\/a>. For more coverage, subscribe to our\u00a0newsletter<\/a>\u00a0and follow us on\u00a0Twitter<\/a>,\u00a0Facebook<\/a>\u00a0and\u00a0Instagram!<\/a><\/p>\n