{"id":907796,"date":"2026-07-02T15:45:22","date_gmt":"2026-07-02T15:45:22","guid":{"rendered":"https:\/\/www.europesays.com\/us\/907796\/"},"modified":"2026-07-02T15:45:22","modified_gmt":"2026-07-02T15:45:22","slug":"ford-q2-sales-slide-10-on-ev-drop-and-model-phase-outs-bronco-and-maverick-hybrid-set-records","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/907796\/","title":{"rendered":"Ford Q2 sales slide 10% on EV drop and model phase-outs; Bronco and Maverick hybrid set records"},"content":{"rendered":"\n

Ford (F<\/a>) reported a 10.3% drop in second-quarter US sales, to 549,200 vehicles, as electric-vehicle demand tumbled, F-Series and SUV volumes slipped, and the automaker worked through the discontinuation of two models. <\/p>\n

The quarter was down across most of the lineup, and first-half sales fell 9.6% to just over 1 million vehicles. Ford notes that, excluding the Escape and Lincoln Corsair phase-outs and a 69% cut in daily rental sales, it said Q2 sales would have risen an estimated 0.5%.\u00a0 <\/p>\n

Despite this, Ford said its estimated June retail market share rose 0.2 percentage points to 12.3%, and that the industry’s June sales pace topped a 17 million annual rate for the first time since July 2025. <\/p>\n

Andrew Frick, president of Ford Blue and Model e, said gaining retail share “even as we are phasing out some high-volume models shows the strength of the Ford lineup.” <\/p>\n

But waning EV demand continued to hit results. Ford EV sales fell 40.7% in Q2 to 9,746, with the Mustang Mach-E off 30.9% and the now discontinued F-150 Lightning down 58.6%. Hybrids slid 20% for the quarter, noteworthy given gains seen by rivals like Honda and Toyota<\/a>. Through the first half, Ford’s EV sales are down 57.4%. <\/p>\n

F-Series, America’s best-selling truck, continued its sales weakness too, but for other reasons. Sales fell 11% in Q2 to 197,900 and 13.3% for the first half to 357,801. Ford blamed a “retiming of commercial production” tied to last year’s aluminum supply shortages rather than slowing demand, and said it still outsold the No. 2 Chevrolet Silverado by more than 80,000 trucks through June. <\/p>\n

The drop left Ford trailing its crosstown rival GM (GM<\/a>), which reported a smaller 4.2% Q2 decline<\/a>, and held its spot as the top-selling US automaker on the strength of its own trucks and SUVs. GM’s EV models tumbled too \u2014 a common theme in the US after expiration of the federal EV tax credit at the end of the third quarter last year. <\/p>\n

On the flipside, Ford’s off-road themed Bronco was a clear winner. Sales rose 15.9% in Q2 to a record 45,739, and Ford said it outsold the Jeep Wrangler for the quarter, capping a first-half record of 76,936. The Explorer, Ford’s three-row SUV, gained 13.8% to 65,538. Combined Bronco, Explorer and Expedition sales rose 10.1% in the first half, which Ford called the high-margin group’s best showing in 25 years. <\/p>\n

\"Detroit,<\/a> Detroit, Michigan USA – 13 January 2026 – Ford showed its off-road vehicles at the Detroit Auto Show, including the Bronco RTR. (Photo by: Jim West\/UCG\/Universal Images Group via Getty Images) \u00b7 UCG via Getty Images <\/p>\n

Hybrids offered other bright spots. The Maverick Hybrid set a Q2 record at 29,457, up 19.3%, and the Lincoln Nautilus notched record quarterly sales. The Mustang, bucking a shrinking car market, rose 22% for the first half to 28,725. <\/p>\n

Ford noted retooling is underway at the Louisville Assembly Plant to build an affordable small four-door electric pickup on the company’s Universal EV platform next year.\u00a0 <\/p>\n

Ford CEO Jim Farley is a big proponent of the upcoming EV, seeing it as addressing a number of markets – including entry level models for those seeking affordable options. <\/p>\n

“We’re going to be launching five or six new affordable vehicles,” he said in an interview with Yahoo Finance<\/a> last week, “and the first one is transformational. It’ll be our less-than-$30,000 new electric truck coming out next year.”\u00a0 <\/p>\n

He likened the opening to the runaway success of the Maverick, sold out since its launch four years ago. Farley noted Ford’s “skunkworks” EV team in California, and a battery-cost breakthrough with efficiency, will allow it to be profitable too. <\/p>\n

Pras Subramanian is the lead auto reporter for Yahoo Finance. You can follow him on X<\/a> and on Instagram<\/a>. <\/p>\n

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