boon to hotels<\/a>, transportation services and restaurants, in addition to those in the special events and logistics economy, Klowden said, calling the event the \u201cequivalent of multiple Super Bowls.\u201d<\/p>\n\u201cThe number of contracts that are there, it\u2019s a big deal,\u201d he said. \u201cGiven the fact that L.A.\u2019s filming is only slowly recovering, having something like the World Cup is definitely a boost.\u201d<\/p>\n
Dioz was co-founded by Johnny, 44, and his brother Tony in 2006. The brothers were born in India and raised in Australia, where Johnny enjoyed a brief career as a semi professional cricket player.<\/p>\n
He realized his future wasn\u2019t as a professional athlete, but he wanted to stay connected to the sports world, so he began making uniforms for his cricket team in 2006. <\/p>\n
He then got a referral to make uniforms for multiple teams in the area before starting an apparel company. <\/p>\n
\u201cI wanted to stick with something I was passionate about, which is sports,\u201d he said.<\/p>\n
![\"Volunteers](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/07\/1783079904_303_.jpeg\")
<\/p>\n
Volunteers unravel the center field display before a World Cup round of 32 knock-out match between Canada and South Africa at SoFi Stadium on Sunday.<\/p>\n
(Ronaldo Bolanos \/ Los Angeles Times)<\/p>\n
In 2012, Beig moved to Los Angeles and established Dioz\u2018s Los Angeles headquarters to tap into the U.S. market. During the pandemic, the company started supplying medical apparel to hospitals and schools, and the business took off, with revenue doubling in 2020, Beig said. <\/p>\n
Dioz now has over 150 employees, including 15 in L.A., and manufactures its apparel at factories in China, India, Bangladesh, Turkey and the Philippines. Tony runs an office in Dubai.<\/p>\n
Before the World Cup, Dioz provided employee uniforms for events including Super Bowl LIX and Copa America, which may have given it a leg up on the FIFA contact.<\/p>\n
Now, with a World Cup contract on their resume, Beig said he\u2019s setting his sights on even bigger events.<\/p>\n
\u201cThis gives us an edge over the next FIFA events worldwide as well, where we can showcase our skills and we can handle it,\u201d Beig said. \u201cSo it gives us a good opportunity to work with sporting events like the UEFA Championship and Premier League.\u201d<\/p>\n
As companies get new business from the World Cup, Klowden said it\u2019s important that they leverage their new position to continue that growth.<\/p>\n
Companies that benefited from the World Cup might be in a position to bid on even bigger contracts, especially with the Olympics coming up in 2028, Klowden said.<\/p>\n
\u201cThe really important part in any of these deals is that if a company ran something like this, then they are able to build off of that success,\u201d Klowden said. \u201cLet\u2019s say you\u2019re a company that did a big uniform order or a big food order, and the World Cup goes, and you invested in new manufacturing capacity, or you invested in new clothing machines, or whatever you do; suddenly you don\u2019t have that market anymore, then you\u2019ve just wasted all that money ramping up.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Johnny Beig may have played in a semi professional cricket league in Australia, but this summer he\u2019s a…\n","protected":false},"author":3,"featured_media":909743,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5123],"tags":[15359,1582,276,638,12192,367960,13941,2576,6061,1567,367959,367961,367962,2961,367963,13940,224,2444,5337,170782],"class_list":["post-909742","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles","tag-boost","tag-ca","tag-california","tag-company","tag-contract","tag-dioz-group","tag-employee","tag-event","tag-fifa-world-cup","tag-india","tag-johnny-beig","tag-kevin-klowden","tag-l-a-business","tag-la","tag-large-sporting-event","tag-last-year","tag-los-angeles","tag-los-angeles-times","tag-losangeles","tag-uniform"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116855933100708835","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/909742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=909742"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/909742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/909743"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=909742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=909742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=909742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"FIFA](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/07\/1783079901_494_.jpeg\")
<\/p>\n![\"Volunteers](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/07\/1783079902_154_.jpeg\")
<\/p>\n