{"id":93036,"date":"2025-07-26T03:12:13","date_gmt":"2025-07-26T03:12:13","guid":{"rendered":"https:\/\/www.europesays.com\/us\/93036\/"},"modified":"2025-07-26T03:12:13","modified_gmt":"2025-07-26T03:12:13","slug":"la-kings-new-third-jersey-notes-and-mock-ups","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/93036\/","title":{"rendered":"LA Kings New Third Jersey, Notes and Mock-Ups"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-71959\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/CrownLAK.jpg\" alt=\"\" width=\"701\" height=\"467\"  \/><\/p>\n<p>With the dog days of summer now upon us, it feels like the perfect time to share some updates on the Kings new third jersey. We\u2019re still working on nailing down the specific launch date, final design, etc. However, we know most hockey fans are desperate for any news possible in late July, so let\u2019s try to quench that thirst just a bit.<\/p>\n<p>Most of what\u2019s included below has been shared in some form on various Kings Of The Podcast episodes over the past year. However, we have worked through various sources to tease out a few new tidbits. To help bring everybody up to speed, though, we\u2019ll try to effectively weave together the previous notes with some new nuggets.<\/p>\n<p>Brief Notes on LA\u2019s Third Jersey<\/p>\n<ul>\n<li>We\u2019re likely less than two months away from the Kings debuting their new third jersey. As we reported a few weeks before the 2025 NHL Draft, they decided to hold off on sharing their new sweaters during June\u2019s big event, largely because full-scale production wasn\u2019t up and running. Unlike several jersey releases that have taken place across the league post-pandemic, we\u2019re told LA brass wants the jerseys to be immediately available for sale to all fans interested in the new digs. Thus, they\u2019re believed to be targeting a mid to late-September launch.<\/li>\n<li>More than a year ago we reported the crest is expected to feature the \u2018current\u2019 crown \u2013 meaning the updated crown that was included in last year\u2019s logo rebrand. This was a slight tweak to the original 1967 crown.<\/li>\n<li>Speaking of the crown, we\u2019ve even heard that Kings management have been kicking around the idea of eventually moving to the this as their full-time primary logo in a few years (rather than simply using it as an alternative crest). Something like this wouldn\u2019t be completely unprecedented either. As many likely recall, the \u2018home plate\u2019 jersey started as a third jersey and then eventually became the team\u2019s primary. If you looked closely last season, the Kings used the crown quite often in various marketing materials, merchandise, and other applications. There\u2019s even been talk of changing the center ice logo at Crypto.com Arena to the crown. While we\u2019re not expecting that to happen as early as 2025-26, it wouldn\u2019t totally be surprising. Bottom line, expect to see quite a bit more of the crown in the coming years.<\/li>\n<li>Over the past decade or so, the Kings have become much more focused on their full uniform kit whenever launching a new jersey \u2013 and this time is said to be no different. With that in mind, there\u2019s been a lot of work surrounding the helmet. As we noted around the time of last summer\u2019s rebrand, there was an internal push to bring the chrome helmets back soon. While some admittedly don\u2019t like them, there are plenty of people who love the look \u2013 and either way, there was a giant buzz nearly every time they wore them. Even so, we don\u2019t think they\u2019re coming back quite yet. Instead, our sources say they\u2019ve been working to develop a different type of silver helmet; perhaps something akin to what the New England Patriots wear. We also think this will ultimately play into the jersey design (more on that next).<\/li>\n<li>Colors: While nothing is official quite yet, we aren\u2019t expecting the jersey to primarily be purple. The Kings are committed to black, silver, and white to be their primary colors. It\u2019s worth noting that those have been the team colors for the majority of their nearly 60 years in the NHL. Now, the Reverse Retro jerseys also sold much better than expected, so the team is said to be more open to using purple in the future. The next time they play in an outdoor game or overseas (either of which is expected to happen as early as 2026-27), we\u2019d expect them to do some sort of a \u2018throwback\u2019 look that includes purple, and likely pays tribute to the original \u201967 look.<\/li>\n<li>Then what will the new third jersey base color be? This is tricky. The team ran into a bunch of scheduling problems when they had their most recent white (with chrome) alternative jersey. Namely, it was a challenge to wear the jerseys at home \u2013 one of the best ways to spur sales along \u2013 because it required opposing teams to bring an extra set of jerseys on any road trip, as they\u2019re typically the team in white. Having gone down that road once before, perhaps LA will want a new jersey that can easily be worn against more teams than just local options like the Ducks and Sharks (who would have less of an issue bringing a different jersey to town because those games are often just one-offs, not part of a full road trip).<\/li>\n<li>What about a silver jersey? For starters, the options could be limited. As we shared last year, at one point the Kings looked to create an all-silver jersey using material similar to the trim on their current threads (i.e. sparkly silver). However, it didn\u2019t pass several TV tests and there were concerns about the durability of the fabric being used as a full shell, rather than just as a trim \u2014 so that\u2019s out. This would likely leave a silver option used by the Sharks recently:\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/SharksGR.jpg\" alt=\"\" width=\"2560\" height=\"1440\" class=\"aligncenter size-full wp-image-78654\"  \/><\/p>\n<p>That\u2019s actually more gray, similar to what the Kings used on their 50th anniversary jersey. Thus, if they want more of a silver, it could involve leaning into something akin to the materials used by the Predators in the early 2000s. Also note, neither of these options really align well with the current silver used by LA, which is yet another reason why we think there\u2019s a low likelihood of either being used.<\/p>\n<\/li>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/NSHsillver2.jpeg\" alt=\"\" width=\"1077\" height=\"741\" class=\"aligncenter size-full wp-image-78655\"  \/><\/p>\n<li>Circling back to more of a silver helmet, this would also likely create more of a pop if it wasn\u2019t against a silver jersey \u2013 but rather a black or white jersey, with some silver trim.<\/li>\n<li>Creating a new jersey with a largely black base would seem to make the most sense of the three options available. It\u2019s still not a guarantee. Before somebody asks, we\u2019ll put some odds on this. We\u2019ll say there\u2019s a 60% chance the Kings new third jersey will be black, 30% chance it\u2019s white, and we\u2019ll say 10% it turns out to be purple.<\/li>\n<li>Finally, while we believe LA\u2019s new jersey will largely stay within the black, silver, white family of their primary colors, we\u2019ve decided to also share some mockups with purple below just for fun. Although we asked our designer ALoImages to incorporate purple into a few designs, it just doesn\u2019t seem to flow properly. One interesting incarnation could be a sort of Reverse Retro inspired black and purple jersey that uses a shell riffing off the early 2000s and features the new crown as a crest. At first blush, it\u2019s not really a home run \u2013 in our opinion. And considering that whatever they use for the third jersey could potentially become the primary rather quickly\u2026 we just don\u2019t anticipate purple to be included. Again, we\u2019re thinking the purple will much more likely be saved for a specialty event, one-night only, jersey in the near future.<\/li>\n<\/ul>\n<p>Round One Mocks \u2013 July 2025 <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/2025-LAK-Blk-Silver-Jersey-Embroidery-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"2560\" class=\"aligncenter size-full wp-image-78647\"  \/><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/2025-LAK-Blk-Wht-Hockey-Jersey-Embroidery-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"2560\" class=\"aligncenter size-full wp-image-78649\"  \/><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/2025-LAK-Silver-Hockey-Jersey-Mockup-2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"2560\" class=\"aligncenter size-full wp-image-78650\"  \/><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/2025-LAK-Purp-Black-Emrroidery-Jersey-Mockup-2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"2560\" class=\"aligncenter size-full wp-image-78648\"  \/><\/p>\n<p>Left on the Cutting Room Floor <\/p>\n<p>Applying a chrome overlay onto the crown and just a totally different look for fun:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/2025-LAK-Blk-Wht-Hockey-Jersey-Mockup-scaled.jpg\" alt=\"\" width=\"2560\" height=\"2560\" class=\"aligncenter size-full wp-image-78657\"  \/><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/2025-LAK-Wht-Blk-Hockey-Jersey-Mockup-scaled.jpg\" alt=\"\" width=\"2560\" height=\"2560\" class=\"aligncenter size-full wp-image-78661\"  \/><br \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/2025-LAK-Blk-Silver-PP-Hockey-Jersey-Embroidery-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"2560\" class=\"aligncenter size-full wp-image-78658\"  \/><\/p>\n<p>We should have more info on the Kings new third jersey and corresponding kit next month. If you really want to dive into some design aspects, take a look at our article linked below from a few years ago \u2014 it features mock-ups for days.  <\/p>\n<p><strong>MORE LA KINGS NEWS:<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"qS6lJAa7Lb\">\n<p><a href=\"https:\/\/mayorsmanor.com\/2020\/10\/rumor-new-la-kings-fourth-jersey-for-2020-21-season\/\" rel=\"nofollow noopener\" target=\"_blank\">RUMOR: New LA Kings Fourth Jersey for 2020-21 Season<\/a><\/p>\n<\/blockquote>\n<p><a class=\"twitter-follow-button\" href=\"https:\/\/twitter.com\/mayorNHL\" data-show-count=\"true\" rel=\"nofollow noopener\" target=\"_blank\">Follow @mayorNHL<\/a><\/p>\n<p><strong>Note to webmasters\/reporters:<\/strong> When recapping news or interviews from this site please remember to include a link to <a href=\"http:\/\/www.MayorsManor.com\" rel=\"nofollow noopener\" target=\"_blank\">www.MayorsManor.com<\/a><\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"With the dog days of summer now upon us, it feels like the perfect time to share some&hellip;\n","protected":false},"author":3,"featured_media":93037,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[293,62,67,132,68],"class_list":{"0":"post-93036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nhl","8":"tag-nhl","9":"tag-sports","10":"tag-united-states","11":"tag-unitedstates","12":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114917353073266021","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/93036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=93036"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/93036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/93037"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=93036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=93036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=93036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}