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In a new interview, Samsung\u2019s Won-Joon Choi has commented on how Samsung will stay ahead when Apple releases its first foldable, as well as discussing\u2026<\/p>\n
Samsung\u2019s Galaxy Z Fold 7 and Flip 7 are big improvements in the face of stiff competition from China, but they also come as the first foldable from Apple is on the horizon. In a new interview with Bloomberg<\/a>, Samsung\u2019s mobile President Won-Joon Choi was asked how Samsung will \u201ckeep its edge\u201d following Apple\u2019s debut, saying (edited for clarity):<\/p>\n We\u2019ve been doing this for many years and we have accumulated a lot of technologies and know-how. And, having another global technology company this category is good for the industry and is going to be great for the consumers. <\/p>\n<\/blockquote>\n The interview went on to ask Choi about the Galaxy Z Flip 7 being the company\u2019s first foldable with an Exynos chip. He said that Samsung has a \u201crigorous process\u201d when picking a chipset and that the company looks at performance, power consumption, and other \u201creasonable aspects of the consumer requirements.\u201d When asked if Samsung will use Exynos 2600 in next year\u2019s Flip, he said that Samsung will \u201cconsider every option.\u201d<\/p>\n Following that, Choi is asked about the potential 25% tariff that Galaxy phones could be looking at for devices not made in the United States. He explains that Samsung has multiple \u201cmanufacturing facilities in key regions around the world\u201d which make it possible for the company to have \u201ca lot of flexibility\u201d in responding to trade policies. Speaking directly to this US tariff, though, Choi says there \u201care a lot of uncertainties\u201d but that Samsung has been working to ensure that products headed for the US market can be manufactured in \u201cmultiple locations.\u201d <\/p>\n \tAdvertisement – scroll for more content<\/p>\n Moving on to AI \u2013 of course \u2013 Choi teases that Samsung wants to bring more AI to its devices beyond just Gemini.<\/p>\n He explains:<\/p>\n \u2026Gemini will not be the only AI assistant we\u2019re going to integrate with Galaxy. We\u2019re going to integrate multiple AI assistants and AI agents with this framework that we\u2019ve built. <\/p>\n It could be anything, as long as these AI agents are competitive, and AI agents can provide the best user experience, we are open to any ideas. We are talking to multiple vendors. I think at the time of [Galaxy] S26 you\u2019re going to see more. In addition to Gemini, you\u2019re going to see more at the time of [Galaxy] S26.<\/p>\n<\/blockquote>\n While nothing specific was said, Perplexity and ChatGPT were both mentioned by the interviewer with Choi reiterating that \u201canyone\u201d is open. But, with a tease that we\u2019ll hear more alongside the Galaxy S26 launch next year, it seems all but certain that Samsung has some specific partners in mind. <\/p>\n Choi concludes the interview by discussing how Samsung views the smartphone as the \u201ccentral hub\u201d for AI in the future.<\/p>\n More on Samsung:<\/p>\n Follow Ben:<\/strong>\u00a0Twitter\/X<\/a>,\u00a0Threads<\/a>, Bluesky<\/a>, and\u00a0Instagram<\/a><\/p>\n FTC: We use income earning auto affiliate links. More.<\/a><\/p>\n\n
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