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I\u2019ll admit, the supplements game is slightly out of hand in our house. In the morning there\u2019s the daily multivitamin with added omega-3, followed by a mood-boosting gummy packed with zinc and vitamin D. Then, before bed, it\u2019s a 10ml shot of liposomal magnesium to help with sleep<\/a>, and a wind-down gummy made with lavender, camomile and vitamin B6 and B12. But these aren\u2019t for me \u2014 they\u2019re for my six-year-old. <\/p>\n Even supermodel Elle Macpherson is getting in on the act, with a new Super Kids Elixir + Protein powder launching at the end of July to add to her hugely popular WelleCo range. <\/p>\n But do children really need all these products, or are parents being conned into buying unnecessary extras?<\/p>\n Do children need supplements?<\/p>\n \u201cToday, parents are rushed \u2014 they don\u2019t have time to prioritise cooking from scratch and children are eating a lot of ultra-processed foods,\u201d says child nutrition expert Lucinda Miller. \u201cThey\u2019re also quite fussy eaters, so a lot of children aren\u2019t getting the nutrients they used to get through their diet. A good-quality supplement can help fill in some of those gaps.\u201d <\/p>\n This is echoed by Chirpy co-founder Emma Grace, who launched the brand along with her pharmacist sister Sarah Pontefract after struggling to support her own son, who was experiencing anxious feelings and low mood. <\/p>\n \u201cModern life is messing with mood, and it\u2019s easy to forget that what\u2019s happening externally also affects our biology, which in turn affects how we feel,\u201d says Grace. \u201cWe always say we wish Chirpy didn\u2019t have to exist. Fifty years ago, it probably wouldn\u2019t have needed to. But our kids are growing up in a cortisol-inducing world, with nervous systems that are switched on all the time.\u201d<\/p>\n Laura – stock.adobe.com<\/p>\n The brand sells two gummies \u2014 the Mood One (\u00a329.99 for 60)<\/a>, made with saffron, zinc, vitamin D and acerola cherry, which is designed to tackle emotional ups and downs; and the Zen One (\u00a327.99 for 60)<\/a>, a blend of lavender, camomile and B vitamins that calms kids\u2019 nervous systems at the end of the day. <\/p>\n \u201cI was amazed at what such simple ingredients could do,\u201d says Grace.<\/p>\n Another brand looking to redress the balance is Mighty Kids, the first UK company to develop liposomal supplements especially for children. \u201cThese encapsulate active ingredients within lipids that mimic what our cells are made of, making them up to 37 times more bioavailable than a standard supplement,\u201d says Mighty Kids founder, and mother of four, Rachael Whittaker. <\/p>\n \u201cI see supplements as scaffolding \u2014 they\u2019re not meant to be there forever\u201d<\/p>\n Lucinda Miller<\/p>\n However, supplements should only be used if your child has a deficiency or you notice a specific pain point, such as low mood, trouble staying focused or a nervous system that just won\u2019t switch off at the end of the day. <\/p>\n \u201cI see supplements as scaffolding \u2014 they\u2019re not meant to be there forever,\u201d says Miller. \u201cThink of it as a three-month window to help lift that child. If after that they can stop taking the supplement and sustain the gains, you\u2019ve done your job.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"I\u2019ll admit, the supplements game is slightly out of hand in our house. In the morning there\u2019s the…\n","protected":false},"author":3,"featured_media":941408,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[37],"tags":[245,296988,210,1182,2796,67,132,68],"class_list":["post-941407","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-children","tag-gummy-bears","tag-health","tag-nutrition","tag-supplements","tag-united-states","tag-unitedstates","tag-us"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116936219707639522","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/941407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=941407"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/941407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/941408"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=941407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=941407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=941407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Childs](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/07\/Child-gummy-bears-sweets.jpeg\")
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