![\"CHINA-ECONOMY-APPLE\"](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/12\/1765949425_128_0x0.jpg\")
<\/p>\n
Apple iPhone 17 Pro \u2014 when will the successor be announced?<\/p>\n
AFP via Getty ImagesiPhone 18 Pro Release Date: Apple\u2019s History<\/p>\n
I\u2019ve researched the keynote dates for every iPhone release since the very first one, to find release date clues. <\/p>\n
ForbesApple iOS 27 Release Date: How To Download 1st iPhone Public Beta \u2014 Starting NowBy David Phelan<\/a><\/p>\n The first iPhone was unveiled in January 2007 and went on sale in June that year. The next three iPhones, iPhone 3G, iPhone 3GS and iPhone 4 were announced and released in June 2008, 2009 and 2010 respectively. <\/p>\n Then there was the iPhone 4S on Oct. 4, 2011, the last unveiled while Steve Jobs was alive, and the first keynote hosted by Tim Cook. That was the first fall release \u2014 a pattern Apple has followed every year since then for its flagship iPhones. <\/p>\n I\u2019ve been studying the exact keynote dates for the following 14 years and I think it means there are certain rules Apple has in mind, which can tell us when the next iPhone will be released.<\/p>\n iPhone 18 Pro Release Date: A Strict September Window<\/p>\n After the iPhone 4S, every single iPhone keynote has fallen in the first half of September. <\/p>\n In every year since 2012, the iPhone keynote has always been between Sept. 7 and Sept. 14 apart from one exception: 2020. That was the year of Covid, and Apple\u2019s keynote fell one day outside that window, on Tuesday, Sept. 15. <\/p>\n Oh, and it\u2019s never held a keynote on Sept. 11.<\/p>\n iPhone 18 Pro Release Date: The Labor Day Factor<\/p>\n If you\u2019re going to announce something in September, then the public holiday that starts the month is always going to play a part.<\/p>\n This public holiday is a big element in Apple\u2019s scheduling. No surprise \u2014 after all, if you have an event in September, then a holiday always has to be taken into account. Labor Day always falls on the first Monday of September, that is between Sept. 1 and Sept. 7. Most commonly, Apple has held its keynote exactly eight days after Labor Day, in 2013, 2014, 2017, 2019, 2020, 2021, 2023 and 2025, because the company favors a Tuesday event. <\/p>\n Apple has never held a September event before Labor Day.<\/p>\n iPhone 18 Pro Release Date: No Keynote On Day After Labor Day<\/p>\n Whatever date Labor Day has been, the keynote has always been at least two days later. <\/p>\n Crucially, Apple has never held its keynote on the day after Labor Day (that is a travel day for guests, staff and press to get to Cupertino after the holiday). <\/p>\n iPhone 18 Pro Release Date: The Surely Certain Keynote Date<\/p>\n Although it hasn\u2019t been announced, confidential calendars in Cupertino will doubtless have the day marked already.<\/p>\n In 2015, Labor Day fell as it does this year on Monday, Sept. 7. What did Apple do that year? It held its keynote on Wednesday, Sept. 9. <\/p>\n Despite what you may have heard, I am stone-cold certain this will be the date of this year\u2019s keynote, as well. <\/p>\n iPhone 18 Pro Release Date: Other Dates For Your Calendar<\/p>\n After the keynote on Sept. 9, other dates fall into the schedule like clockwork. First, pre-orders will open on the following Friday, if previous years are a guide. That means Friday, Sept. 11. <\/p>\n Next, iOS 27 will go on general release. This will almost certainly be on Monday, Sept. 14, though it\u2019s possible it could slip by a day or two. It will emphatically be several days before the next iPhones go on sale. <\/p>\n And the first comments in the form of reviews from selected press will happen in the days before the phone goes on sale. I think this will be on Tuesday, Sept. 15, though Wednesday, Sept. 16 is also in the frame. <\/p>\n iPhone 18 Pro Release Date Prediction<\/p>\n Even if the keynote date is on a different day that week \u2014 and I\u2019m saying it won\u2019t be \u2014 the onsale date for the iPhone 18 Pro should be the same.<\/p>\n Alongside the iPhone 18 Pro there\u2019ll be what\u2019s possibly the equal-heaviest iPhone ever<\/a> in the shape of the iPhone 18 Pro Max and possibly Apple\u2019s first foldable. It looks like the iPhone 18 Pro release date will be on the Friday of the following week, which means Friday, Sept. 18.<\/p>\n