{"id":952200,"date":"2026-07-22T16:51:18","date_gmt":"2026-07-22T16:51:18","guid":{"rendered":"https:\/\/www.europesays.com\/us\/952200\/"},"modified":"2026-07-22T16:51:18","modified_gmt":"2026-07-22T16:51:18","slug":"how-la-mesa-became-the-amsterdam-of-san-diego","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/952200\/","title":{"rendered":"How La Mesa became the \u2018Amsterdam of San Diego\u2019"},"content":{"rendered":"<p class=\"wp-block-paragraph\">LA MESA \u2013 La Mesa\u2019s cannabis industry is nearing maturity, with its 14th and final dispensary under construction on the corner of University and 70th. After that, there is no space for any other dispensaries in the city of 60,000 under zoning rules.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Even as more cities cash in on the lucrative cannabis industry, La Mesa leads the way in the number of dispensaries in East County, due largely to the city\u2019s modest tax rate and permissive zoning.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s pretty low-key become one of the most cannabis-dense small cities in San Diego County,\u201d said Jackie Bryant, a journalism professor at San Diego State and editor of Leaf Magazines.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">La Mesa\u2019s Measure U, which paved the way for medical cannabis dispensaries in 2016, passed with a wider margin than neighboring cities, at 53%.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">As cities were establishing zoning guidelines for medical cannabis, California voters were pushing forward, passing\u00a0 Prop 64, which legalized adult recreational use.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">At the same time, entrepreneurs looking to get into the medicinal cannabis market were forced to wait for the cities to develop their laws.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Sean McDermott was one of the first entrepreneurs looking to seize on the medicinal cannabis market in La Mesa.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">In July 2018, McDermott opened the Grove, La Mesa\u2019s first medical dispensary on Center Street in an industrial area.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">However, it wasn\u2019t an instant success. Only 25 people came in on opening day.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cIt wasn\u2019t exactly banging for a minute,\u201d McDermott said. \u201cFinancially, it was scary.\u201d<\/p>\n<p class=\"wp-block-paragraph\">But business eventually picked up\u2013 and soon he got more favorable news. In November 2018, 73% of voters approved another ballot measure to bring recreational cannabis to the city.<\/p>\n<p class=\"wp-block-paragraph\">Over the next two years, despite The Grove\u2019s slow start, new dispensaries started to pop up, and La Mesa soon turned into a hotspot for legal cannabis, altering traffic patterns and creating opportunities for other small businesses.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cBecause of the early adoption of it here, it made it a destination,\u201d McDermott said. \u201cLa Mesa just really changed the game. I think La Mesa was kind of the Amsterdam of San Diego.\u201d\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Meanwhile, the La Mesa Police Department saw new vehicle and pedestrian traffic on Center Street around The Grove.\u00a0<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/timesofsandiego.com\/wp-content\/uploads\/2026\/07\/8B7A9081-scaled.jpeg?ssl=1\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" data-recalc-dims=\"1\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/07\/8B7A9081.jpeg\" alt=\"A brick storefront\" class=\"wp-image-393064\"  \/><\/a>The EMBR dispensary is part of a growing retail district along Center Street. (Photo by Adrian Childress\/Times of San Diego)<\/p>\n<p class=\"wp-block-paragraph\">\u201cThere was a huge increase in traffic in an area that we hadn\u2019t normally seen a lot of traffic,\u201d said Lieutenant Travis Higgins, public information officer.\u00a0 \u201cIt was just a change in what officers see day in and day out.\u201d\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The change was not negative, just different, for the department, Higgins said.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Center Street today is a bustling road. There\u2019s an event venue, axe throwing, two breweries, a winery and a coffee roastery nestled between industrial fabrication shops and waste disposal centers \u2013 a major change in a formerly industrial pass-through zone.<\/p>\n<p class=\"wp-block-paragraph\">Despite what critics say, Lt. Higgins says dispensaries do not make more calls for service than other businesses.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThere really hasn\u2019t been too much of an effect on public safety and the law enforcement realm,\u201d Higgins said. \u201cIn general, it\u2019s been a good relationship.\u201d<\/p>\n<p class=\"wp-block-paragraph\">And detectives use surveillance video from <a href=\"https:\/\/timesofsandiego.com\/life\/2025\/12\/08\/section-of-university-ave-adult-businesses-marijuana-odor\/\" rel=\"nofollow noopener\" target=\"_blank\">outside dispensaries<\/a> so often in investigations that McDermott installed two license plate readers during a remodel, one of which is pointed at the Interstate 8 on and off ramp for Spring Street.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cYou don\u2019t see crime around our dispensaries, because there are armed guards. There\u2019s surveillance,\u201d said Councilmember Lauren Cazares. \u201cThey\u2019re not drawing in danger to the communities.\u201d<\/p>\n<p class=\"wp-block-paragraph\">But dispensaries are not limited to the industrial zone of Center Street.\u00a0\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Dispensaries are spread throughout La Mesa, with zoning rules that require dispensaries to be 1,000 feet from each other and any sensitive locations like schools and churches.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Some are located right against the city\u2019s borders, making La Mesa a destination for outsiders. Customers come from the east, where many areas have yet to legalize cannabis, and the west, where La Mesa\u2019s low tax rate makes it an <a href=\"https:\/\/thedailyaztec.com\/124810\/news\/sdsu-students-ditching-san-diego-cannabis-for-la-mesa\/\" rel=\"nofollow noopener\" target=\"_blank\">economical trip<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">As La Mesa became a cannabis destination for the region, McDermott felt more ostracized by his own neighbors.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cIn the beginning, I took it personal,\u201d he said. \u201cNah, man, I\u2019m a tax-paying citizen. I\u2019m probably paying more taxes than any of the businesses here.\u201d\u00a0<\/p>\n<p class=\"wp-block-paragraph\">In April, Councilmember Cazares advanced a p<a href=\"https:\/\/www.sandiegouniontribune.com\/2026\/04\/21\/la-mesa-to-allow-cannabis-dispensaries-to-identify-themselves-in-signage\/\" rel=\"nofollow noopener\" target=\"_blank\">olicy change so dispensaries <\/a>could use the word \u201ccannabis\u201d in signage, which she said brought clarity for users and non-users alike, particularly for dispensaries such as Cookies that could be mistaken for a bakery.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">While the recreational cannabis market has <a href=\"https:\/\/mjbizdaily.com\/news\/california-cannabis-sales-dip-below-4-billion-amid-tax-turmoil\/614715\/\" rel=\"nofollow noopener\" target=\"_blank\">waned slightly throughout California<\/a>, Cazares says La Mesa\u2019s modest tax rate continues to lure businesses and visitors in.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cYou still see people coming into La Mesa because you\u2019re going to get better prices in La Mesa,\u201d she said.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">On top of California\u2019s excise tax of 15%, La Mesa\u2019s 4% tax rate is the lowest in the county, which does impact the final cost put on consumers.\u00a0<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/timesofsandiego.com\/wp-content\/uploads\/2026\/07\/8B7A9092-scaled.jpeg?ssl=1\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" data-recalc-dims=\"1\" decoding=\"async\" width=\"780\" height=\"561\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/07\/8B7A9092.jpeg\" alt=\"\" class=\"wp-image-393066\"  \/><\/a>Buzz dispensary will be able to add signage that it sells cannabis under new rules, providing clarity between the dispensary and Buzz coffee down the road. (Photo by Adrian Childress\/Times of San Diego)<\/p>\n<p class=\"wp-block-paragraph\">\u201cThat local tax differential is big enough, it ends up to a lot of money on your ticket out the door,\u201d said Bryant, the cannabis journalist, who shops at La Mesa dispensaries over ones in San Diego where she resides.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Bryant makes the trip due to San Diego\u2019s <a href=\"https:\/\/timesofsandiego.com\/business\/2025\/03\/10\/san-diego-increases-retail-cannabis-tax-rates-from-8-to-10-amid-budget-shortfall\/\" rel=\"nofollow noopener\" target=\"_blank\">10% tax rate<\/a>.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cPeople in the middle of San Diego who are living in North Park or downtown, or wherever else, or southeast, they have to go out to the margins of the city anyway,\u201d Bryant said. \u201cAt that point, why wouldn\u2019t you just cross the border?\u201d<\/p>\n<p class=\"wp-block-paragraph\">Bryant views the low taxes and permissive zoning as the result of a conservative area just liberal enough to make way for cannabis.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cI really like talking about La Mesa, because I think it\u2019s an outlier in smart municipal cannabis tax policy in California, and it\u2019s working. What do you know?\u201d she said. \u201cAnd it\u2019s working on a public health and safety level as well, because that illegal market that was really entrenched there has not come back.\u201d\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Despite the low tax rates, La Mesa saw high tax revenues from cannabis sales.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cInitial tax revenue exceeded expectations and now has plateaued as expected, as the market has saturated,\u201d said Grecia Aguilar, spokesperson for La Mesa.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Although revenue evened out, those taxes still generate substantial financial benefits to the city. Revenue is expected to funnel $2.5 million into the general fund annually in 2025-2026.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">\u201cIt is reliable funding that we can plan for,\u201d said Councilmember Cazares, who mentioned revenues were used to expand staffing at the La Mesa Police Department. \u201cIt\u2019s a real win.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"LA MESA \u2013 La Mesa\u2019s cannabis industry is nearing maturity, with its 14th and final dispensary under construction&hellip;\n","protected":false},"author":3,"featured_media":952201,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5134],"tags":[5229,1582,276,1749,383293,10506,383294,3344,3549,7264,67,586,132,5230,68,2969],"class_list":["post-952200","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-diego","tag-america","tag-ca","tag-california","tag-cannabis","tag-cannabis-dispensaries","tag-la-mesa","tag-legalized-marijuana","tag-marijuana","tag-san-diego","tag-sandiego","tag-united-states","tag-united-states-of-america","tag-unitedstates","tag-unitedstatesofamerica","tag-us","tag-usa"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/116964667725135908","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/952200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=952200"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/952200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/952201"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=952200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=952200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=952200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}