{"id":967030,"date":"2026-07-29T15:14:21","date_gmt":"2026-07-29T15:14:21","guid":{"rendered":"https:\/\/www.europesays.com\/us\/967030\/"},"modified":"2026-07-29T15:14:21","modified_gmt":"2026-07-29T15:14:21","slug":"my-side-hustle-was-supposed-to-be-a-stopgap-now-i-run-it-full-time","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/967030\/","title":{"rendered":"My Side Hustle Was Supposed to Be a Stopgap. Now I Run It Full-Time"},"content":{"rendered":"<p>Peace Obinani didn\u2019t plan on becoming a full-time entrepreneur. After years of working her way up to a leadership role in a fintech company, severe burnout and a desire for new challenges pushed her to step away. Her plan? Take a six-month break and use her side business \u2014 an event company \u2014 as a financial stopgap. Two years later, that stopgap has morphed into a full-scale event production venture with over 50 completed projects and a 15-person team.<\/p>\n<p>Here, Peace shares her journey from making \u20a65k as an event runner to building her own company, navigating the harsh realities of entrepreneurship, and her straight-talking advice for 9-to-5ers planning their exit.<\/p>\n<p><strong>This is Peace\u2019s story, as told to Boluwatife<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/07\/image0-683x1024.jpeg\" alt=\"\" class=\"wp-image-381508\"  \/><\/p>\n<p>In 2024, after almost five years at Piggyvest, I suddenly decided to hand in my resignation.<\/p>\n<p>On paper, it was a risky move. There was nothing wrong at work; they wanted me to stay. \u00a0 A salary review was right around the corner. But I\u2019d been restless for about a year and couldn\u2019t suppress the urge to move anymore.\u00a0<\/p>\n<p>Startup life is no joke. I was deeply burnt out and felt I had hit my peak in my role. I had secured my UK Global Talent Visa and wanted a fresh challenge and an international career.<\/p>\n<p>Leaving felt like stepping into the complete unknown. To manage the anxiety of having no income, I built a plan.<\/p>\n<p>First, I\u2019d take a three to six-month break to rest and recover from burnout and live off my savings. While that was happening, I\u2019d use the event company I had registered on a whim in 2023 as a financial stopgap before moving to the UK.<\/p>\n<p>The irony of the situation? I was never supposed to be in a 9-to-5 in the first place.<\/p>\n<p><strong>The accidental 9-to-5er: How I got there<\/strong><\/p>\n<p>I never dreamed of corporate life. The idea of sitting in an office all day in formal outfits didn\u2019t appeal to me. My foundation had always been in events and hustle.<\/p>\n<p>Back in 2013, while struggling with JAMB after secondary school, I went for a runway modelling audition and failed miserably. But the casting director liked my energy and offered me a job as his personal assistant. That marked my entry into event production.<\/p>\n<p>I started as a runner \u2014 running errands, posting on social media and doing whatever was needed for \u20a65k \u2013 \u20a610k per event \u2014 before finding my groove in technical front-of-house production, managing sound, lights, screens, and stage cues.<\/p>\n<p>When I got into UNILAG in 2014 to study Microbiology, I kept doing event gigs and, for extra cash, I managed social media accounts. In my third year, I launched a ready-to-wear clothing business. I sourced fabrics in Yaba, sat with tailors, and hauled clothes back to campus at midnight to meet delivery timelines.<\/p>\n<p>The business paid me enough to rent an apartment after I graduated in 2018. But in 2019, the business completely tanked. It was one of the worst financial years of my life. I was living on a single \u20a640k\/month social media gig and barely surviving.<\/p>\n<p>Later that year, after serving my NYSC three-week orientation camp in Katsina, a friend sent me an internship opening at Piggyvest. I applied for the fun of it.\u00a0<\/p>\n<p>To my surprise, they hired me at \u20a675,000\/month.<\/p>\n<p><img decoding=\"async\" width=\"829\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/07\/IMG_3596-829x1024.jpg\" alt=\"\" class=\"wp-image-381511\"  \/><\/p>\n<p>Piggyvest wasn\u2019t the rigid corporate environment I feared. People wore sneakers to work, the energy was young, and I loved the work. I started as an intern handling fire-and-brimstone customer support on Twitter, fell in love with growth, and eventually climbed the ranks over four and a half years to become Head of Online Marketing, earning roughly 25x to 30x my starting pay.<\/p>\n<p>As I climbed the professional ladder, my event production background never really left me.<\/p>\n<p>Most events at Piggyvest naturally routed through me. End-of-year parties, brand activations, and Big Brother house integrations, I championed all of them. Even when we hired external event vendors, I managed them because I knew the ins and outs of showrunning.\u00a0<\/p>\n<p>I was the \u201cevents person\u201d at work, and I enjoyed it.<\/p>\n<p><strong>The exit strategy that didn\u2019t go as planned<\/strong><\/p>\n<p>When I finally took the leap and resigned in 2024 to begin my rest period, the plan immediately fell apart.<\/p>\n<p>The rest never happened.<\/p>\n<p>In the same month I quit, client inquiries for event production began rolling in. While I was supposed to be on a relaxing holiday, I was answering client emails, hiring an admin assistant, managing vendors, and coordinating projects. One gig led straight into the next one.<\/p>\n<p>Every time I said, \u201cI think I\u2019m ready to move to the UK now,\u201d another project would land. I would tell myself, \u201cOkay, after this one, I\u2019ll go.\u201d\u00a0<\/p>\n<p>A year passed, two years now, and I still haven\u2019t moved.<\/p>\n<p>My temporary stopgap somehow became my primary, full-time venture.<\/p>\n<p><img decoding=\"async\" width=\"821\" height=\"1024\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/07\/483246428_18003125459727508_6468717111765641655_n-821x1024.jpg\" alt=\"\" class=\"wp-image-381512\"  \/><\/p>\n<p><strong>The reality of running the business<\/strong><\/p>\n<p>Going from employee to business owner tested muscles I didn\u2019t know I had.<\/p>\n<p>If fintech was intense, event production in Nigeria is a different beast. It\u2019s a ghetto inside a ghetto. My mental health during peak event seasons is practically non-existent. But unlike corporate work, this gives me a direct creative outlet. Watching an event space transform satisfies my creative side and makes the operational chaos worth it.<\/p>\n<p>Running a business has also come with steep lessons.<\/p>\n<p>In the beginning, I gave out too many discounts out of excitement. If I forgot an item in a budget, the cost came straight out of my personal pocket. I only realised how bad things had gotten when I hired an accountant, and we reviewed previous projects and saw a lot of red. It genuinely triggered me. Today, we have structured pricing and an accountant auditing everything.<\/p>\n<p>Also, I lived on my savings for months after starting the business. Then I started paying myself random amounts every couple of months. I eventually realised that wasn\u2019t sustainable in the long term. Now, I treat myself strictly as a company employee. Today, the business pays me a monthly salary equivalent to what I earned in my 9-to-5 job three years ago, leaving company profits intact for growth and end-of-year reserves.<\/p>\n<p>I started the business without a team, but now we\u2019ve grown to a 15-person team, 6 of whom are full-time employees. Over the past two years, we must have completed between 50 and 100 event projects.<\/p>\n<p><strong>Advice for 9-to-5ers looking to jump ship<\/strong><\/p>\n<p>If you\u2019re sitting at your desk right now feeling burnt out and contemplating a jump into full-time business ownership, here is my advice:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t jump on a whim as I did: <\/strong>Give yourself time to figure things out. Have a real work ethic ready, because you will work harder for yourself than you ever did for a boss.<\/li>\n<li><strong>Build a proper runway: <\/strong>Save at least six months\u2019 worth of personal living expenses before you resign. You cannot dip into business revenue to pay your personal bills from day one.<\/li>\n<li><strong>Test the waters first: <\/strong>If possible, start the venture as a side project while still employed. Having even one or two client leads before you leave gives you something to build on when you step out.<\/li>\n<li><strong>Get comfortable with budget rejections:<\/strong> In events and business, clients will turn down your quotes because of the price. Don\u2019t take it personally. It is far better to lose a deal than to undercharge and end up paying for a client\u2019s project out of your own pocket.<\/li>\n<\/ul>\n<p>Peace Obinani will lead a workshop at the Naira Life Conference 2026, offering practical insights and strategies from her playbook on turning a side hustle into a sustainable business. <a href=\"https:\/\/nairalife.zikoko.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Secure a seat in the room here<\/a>.<\/p>\n<p><a href=\"https:\/\/nairalife.zikoko.com\/\" target=\"_blank\" rel=\" noreferrer noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/07\/NL-Announcement_Newsletter-1024-512.jpg\" alt=\"\" class=\"wp-image-376469\"  \/><\/a><\/p>\n<p class=\"has-text-align-center\">The\u00a0<a href=\"https:\/\/nairalife.zikoko.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Naira Life Conference<\/a>\u00a0is returning on August 22, 2026, in Lagos! Come learn from finance experts and industry leaders, and partake in unfiltered conversations about building wealth and diversifying your income stream in a country like Nigeria.\u00a0Real stories, expert advice you can actually use, and a community ready to build wealth together.\u00a0<a href=\"https:\/\/nairalife.zikoko.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Secure your spot here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Peace Obinani didn\u2019t plan on becoming a full-time entrepreneur. After years of working her way up to a&hellip;\n","protected":false},"author":3,"featured_media":967031,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[16],"tags":[64,307005,45216,607,267734,181148,67,132,68],"class_list":["post-967030","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-business","tag-business-success","tag-entrepreneur","tag-entrepreneurship","tag-nigerians","tag-side-hustles","tag-united-states","tag-unitedstates","tag-us"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/117003922380881970","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/967030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=967030"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/967030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/967031"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=967030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=967030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=967030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}