{"id":968658,"date":"2026-07-30T08:29:39","date_gmt":"2026-07-30T08:29:39","guid":{"rendered":"https:\/\/www.europesays.com\/us\/968658\/"},"modified":"2026-07-30T08:29:39","modified_gmt":"2026-07-30T08:29:39","slug":"july-npd-launchpad-mind-and-body-performance-gut-loving-extensions-and-accessible-protein","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/968658\/","title":{"rendered":"July NPD Launchpad: Mind and body performance, gut loving extensions, and accessible protein"},"content":{"rendered":"

Maurten reveals new consistency carb gel<\/p>\n

Maurten has revealed \u2018a new consistency\u2019 with its Gel Mix 480, offering a consistency somewhere between a drink and a gel.<\/p>\n

Containing no artificial additives or preservatives, the gel provides 120 grams of carbohydrates per serving.<\/p>\n

\"MaurtenMaurten Gel Mix 480 (Maurten)<\/p>\n

Built on Hydrogel technology, the gel is pH sensitive and forms a hydrogel in the acidity o the stomach, encapsulating the carbs and delivering them to the intestine to be absorbed, lowing the risk of GI distress. <\/p>\n

Informed Sport certified, the product is designed to pour easily into the top of a Maurten 350ml Gel Mix Flask, for fast refills.<\/p>\n

\u201cThe Gel Mix has been extremely useful for increasing carb intake at high intensity. Particularly at marathon speeds and above, where carb ingestion is essential but tough to take on,\u201d said Alex Yee, triathlete and marathon runner.<\/p>\n

Kollo aims for advanced joint support<\/p>\n

Kollo Health Ltd., the UK wellness brand selling premium liquid collagen products, has launched FLEX+ Advanced Joint Support, a \u2018dual-capsule\u2019 supplement containing a complex of patented botanicals and vitamins.<\/p>\n

The system delivers an Inner capsule containing clinically studied joint-support ingredients: Univestin, a blend of Scutellaria baicalensis (Chinese skullcap) root and Acacia catechu heartwood; and Apr\u00e8sFlex, PLT\u2019s clinically studied Boswellia serrata extract for joint comfort and mobility. And an outer capsule containing vitamins D3 and K2 and black cumin seed oil to support bone and muscle health.<\/p>\n

\"KolloKollo Flex+ (Kollo)<\/p>\n

\u201cKollo customers have long used our collagen products to support connective tissue health and recovery,\u201d said Jenni Falconer, founder at Kollo Health, FLEX+. \u201cWith FLEX+, we wanted to go further by introducing clinically studied joint ingredients in a system specifically designed to support mobility and everyday well-being. The dual-capsule format allows us to deliver complementary nutrients in a structured way that reflects how the body actually supports joints, bones and movement.\u201d<\/p>\n

Biomel \u2018powers up\u2019 gut love range with protein skus <\/p>\n

Biomel\u2019s Love Your Gut range is being extended with new Protein Drinks, combining the brand\u2019s signature plant-based formulations of live active cultures and vitamins, alongside plant-based protein.<\/p>\n

Available in three flavours – chocolate, vanilla, and matcha – the new drinks are designed to support gut health, muscle health, and overall wellbeing, with each serving containing billions of live cultures, 20 grams of complete plant-based protein and 7 grams of fiber.<\/p>\n

They contain added BCAAs (branched-chain amino acids), including leucine, isoleucine and valine, and 20 different vitamins & minerals, to support general health. They are also low in sugar, with less than 2.5g per 100ml. <\/p>\n

\"BiomelBiomel Protein (Biomel)<\/p>\n

Steven Hegarty, co-founder at Biomel, said: \u201cThis marks the next step in our growth journey as we continue to innovate and create new, delicious ways for consumers to support their gut health. By bringing the brand into new occasions and formats, we\u2019re making it easier than ever for people to enjoy the benefits of our products throughout the day, while also supporting their broader health and wellbeing.\u201d<\/p>\n

Myprotein and Vimto partner on Clear Whey Protein Water<\/p>\n

THG, owner of Myprotein has extended its partnership with Nichols for a second innovation – Myprotein Clear Whey Protein Water.<\/p>\n

Available in two flavours, Vimto and Raspberry Lemon, the drinks are sugar free, low in calories, and contain 15g of clear whey protein. <\/p>\n

The launch comes after the companies\u2019 initial collaboration in 2021 when Myprotein first licensed the Vimto brand for its Vimto flavor Clear Whey Protein powder range.<\/p>\n

\"MyproteinMyprotein clear whey protein water (Myprotein)<\/p>\n

Under the multi-year brand licence agreement, Nichols will manufacture and distribute Myprotein Clear Whey Protein Water through its established nationwide UK distribution network.<\/p>\n

\u201cAs the UK\u2019s leading Clear Whey brand, we\u2019ve helped redefine how consumers think about protein, and Myprotein Clear Whey Protein Water answers that growing demand with an easy, refreshing way to add protein throughout the day,\u201d said Neil Mistry, CEO of THG Nutrition. \u201cThis is not just a new product but a statement of intent – an intentional expansion into refreshing ready-to-drink that reflects where we see the Myprotein brand heading and the role we want to play in Chiller and Impulse.\u201d<\/p>\n

Nourished\u2019s Creatine+ range targets muscle and mind<\/p>\n

Personalized gummy supplement brand Nourished has entered the creatine category with a range of three stacked gummies for strength, energy and cognitive function.<\/p>\n

The new range is designed to support multiple use cases, with Creatine Energy in tart cherry flavor featuring natural caffeine from green coffee and a B vitamin complex to boost performance and metabolism, and Creatine Mind in green apple flavor including citicoline and B vitamins to support focus, memory and mental clarity. <\/p>\n

The blood orange and yuzu-flavored Creatine Strength contains added vitamin D3 and K2 as well as HydroCurc curcumin for enhanced absorption. An additional product in the range containing creatine and electrolytes will be launched in the coming months.<\/p>\n

The Creatine+ range has been developed in response to significant consumer demand, with Nourished seeing a sharp increase in requests for creatine-based products over the past six months. <\/p>\n

Melissa Snover, CEO of Nourished<\/a>, says this increased interest can be partially attributed to emerging research which suggests creatine may play a role in supporting cognition. <\/p>\n

\"Nourished\u2019sNourished\u2019s new Creatine+ range includes Creatine Strength, Creatine Focus and Creatine Energy. (RRP \u00a317.99 for 90 gummies \u2013 a 30-day supply). (\u00a9 Nourished)<\/p>\n

\u201cCreatine has been around a really long time, but there has very much been a focus of weight training, body building and this type of use case,\u201d she told NutraIngredients. \u201cBut actually, the most exciting research that\u2019s coming out is around cognitive function [\u2026] and what that\u2019s done is open up the creatine market from a specific cohort [\u2026] to really being very mass market.\u201d<\/p>\n

LOAM extends gut health solutions with wheat free fiber<\/p>\n

\u2018Doctor-formulated\u2019 prebiotic fiber mix supplement startup brand LOAM is extending its range to deliver a formula for those with wheat allergies. <\/p>\n

\"LOAMLOAM Wheat free (LOAM)<\/p>\n

The launch comes after its original Prebiotic Fiber Formula delivered more than one million servings and more than 4,000 requests for a wheat-free option.<\/p>\n

Designed for those with wheat allergies or severe gluten intolerance, the formula delivers the same 10g of fiber per serving as the original formula but without soluble wheat dextrin, to support digestive health, immune function, microbiome diversity, and metabolic health.<\/p>\n

Herbalife launches personalized Bioniq GO service<\/p>\n

Herbalife, a health and wellness company, community and platform, has launched personalized supplement platform Bioniq GO, across Europe. <\/p>\n

The Bioniq GO offering is based on a digital wellness assessment which matches individuals to one of 40 formulations containing up to 23 vitamins and minerals.<\/p>\n

\"BioniqBioniq Go (Bioniq Go)<\/p>\n

The launch of Bioniq GO in Europe marks one of the first commercial outcomes of Herbalife\u2019s acquisition of Bioniq in March 2026<\/a>.<\/p>\n

Bioniq GO is now available across 11 European markets, including Austria, Czech Republic, Germany, Italy, the Netherlands, Poland, Portugal, Slovakia, Spain, Switzerland and the United Kingdom, marking its first commercial launch. Additional markets, including the United States, are expected to follow.<\/p>\n

Soft core bar for hardcore protein lovers<\/p>\n

Sports nutrition brand Warrior has reformulated its Crunch protein bar, introducing a new soft-core recipe and premium packaging.<\/p>\n

The revamped Warrior Crunch Soft Core range pairs a more indulgent taste and texture, delivering 20g of protein, fewer than 210 calories and as little as 0.9g of sugar. <\/p>\n

The range is available in six flavours, each bar features a soft centre layered with gooey caramel, protein crispies and rich chocolate, finished with a chocolate coating.<\/p>\n

\"WarriorWarrior soft core (Warrior soft core)<\/p>\n

Since its launch, CRUNCH has sold over 50 million units across 33 countries, making it one of Warrior\u2019s biggest sellers. <\/p>\n

\u201cConsumers increasingly expect functional nutrition to taste exceptional, and this range delivers exactly that,\u201d said Kieran Fisher, the brand\u2019s founder. \u201cWe improved everything from the taste to the packaging, because as Warrior scales as a brand, we believe our products should continue to improve and evolve, while keeping an accessible price point for the consumer.\u201d<\/p>\n

TopGum formulates in-line with longevity trends <\/p>\n

Gummy supplement specialist TopGum Industries, Ltd. has unveiled a new collection of gummies addressing two leading themes in the longevity category \u2013 brain and eye health. <\/p>\n

All customizable to match desired flavors, shapes, and colors, the formulations offer a range of vitamins, botanicals and mushrooms to target different aspects of mind and eye health.<\/p>\n

The line-up includes a \u2018focus\u2019 gummy combining 100mg lion\u2019s mane extract, 75mg Brahmi, gotu kola extract, vitamin B12 and folic acid, and an \u2018eye care\u2019 gummy containing 10mg trans-lutein and 2mg zeaxanthin isomers sourced from marigold flowers to help shield eyes from age-related decline and modern blue light exposure. <\/p>\n

Additionally, a new \u2018stress control\u2019 gummy contains 40mg of saffron extract, plus prebiotic fructo-oligosaccharide fiber from chicory root, while a new creatine gummy containing 1.5g of creatine monohydrate for mental clarity and physical vitality.<\/p>\n

Other compositions in the collection include a functional mushroom complex gummy featuring a blend of cordyceps, reishi, lion\u2019s mane, turkey tail, plus six other varieties, and a B12 gummy with 1000mcg of methylcobalamin to support nerve health and function. <\/p>\n","protected":false},"excerpt":{"rendered":"Maurten reveals new consistency carb gel Maurten has revealed \u2018a new consistency\u2019 with its Gel Mix 480, offering…\n","protected":false},"author":3,"featured_media":968659,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[37],"tags":[11173,5229,8015,9240,11651,4687,92429,26125,29664,10367,19835,210,1801,6226,388962,8143,3091,1182,1623,9549,141779,30150,220327,28634,18437,783,164,388963,9221,8377,443,16422,15742,67,132,68,6189],"class_list":["post-968658","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-3d","tag-america","tag-american","tag-background","tag-big","tag-cargo","tag-carrier","tag-clouds","tag-concept","tag-cosmos","tag-future","tag-health","tag-international","tag-launch","tag-launchpad","tag-light","tag-mars","tag-nutrition","tag-off","tag-orbit","tag-orbital","tag-orion","tag-pad","tag-shuttle","tag-sls","tag-space","tag-spacecraft","tag-spaceman","tag-stage","tag-sunrise","tag-system","tag-take","tag-union","tag-united-states","tag-unitedstates","tag-us","tag-vehicle"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/117007994447966441","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/968658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=968658"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/968658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/968659"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=968658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=968658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=968658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}