{"id":969393,"date":"2026-07-30T16:29:24","date_gmt":"2026-07-30T16:29:24","guid":{"rendered":"https:\/\/www.europesays.com\/us\/969393\/"},"modified":"2026-07-30T16:29:24","modified_gmt":"2026-07-30T16:29:24","slug":"new-balance-opens-first-west-coast-flagship-in-los-angeles","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/969393\/","title":{"rendered":"New Balance Opens First West Coast Flagship in Los Angeles"},"content":{"rendered":"

\n\tNew Balance<\/a> is going big in Los Angeles<\/a>.<\/p>\n

\n\tOpening Thursday, the 4,400-square-foot space encompasses two floors at The Grove and offers an elevated experience compared to the brand\u2019s 24 other California locations. Custom seating and a community gathering area sit at the entrance, and the Made in USA collection is highlighted through a dedicated room.<\/p>\n

\n\t\u201cThe Grove flagship marks a defining moment for New Balance<\/a> on the West Coast,\u201d Tracy Knauer,
New Balance<\/a> senior vice president of North America, said in a press release. \u201cMore than a store, it is a powerful expression of our premium brand \u2014 deepening our connection to the dynamic Los Angeles<\/a> market by bringing together elevated storytelling, authentic athlete and ambassador connections, and inspiring experiences that help consumers discover their personal style. The location sets a new benchmark for New Balance retail while keeping the consumer at the center of everything we do.\u201d<\/p>\n

\n\tFrom opening day through the weekend, New Balance will take over the statue space at The Grove. Thursday and Friday will see New Balance take over The Grove\u2019s statue space with a sound bar experience centered on the AC Runner, and on Saturday and Sunday it will turn into a caf\u00e9 framed on the Ellipse. New Balance will then return to the space Aug. 8 and 9 with a capsule machine featuring 204L-inspired giveaways.<\/p>\n

\n\tThe \u201cNight Lights Pack<\/a>\u201d \u2014 featuring the Abzorb 2000, 740, 9060R and FuelCell Rebel v6 \u2014 will get an exclusive early release Thursday at the flagship prior to its Saturday global launch.<\/p>\n

\n\tNew Balance now operates four stores in Los Angeles, including doors in Brentwood and on Sunset Boulevard and a factory store at the Citadel Outlets.<\/p>\n

\n\tA remodeling of New Balance\u2019s New York City flagship<\/a> was completed last fall and modeled after its counterpart in Boston.<\/p>\n

\t\t\t\t\t\t\"New<\/p>\n

\t\t\t\t\tNew Balance Los Angeles flagship exterior. <\/p>\n

\t\t\t\t\t\t\"New<\/p>\n

\t\t\t\t\tNew Balance Los Angeles flagship exterior.<\/p>\n

\t\t\t\t\t\t\"New<\/p>\n

\t\t\t\t\tA display for New Balance\u2019s roster of professional athletes. <\/p>\n

\t\t\t\t\t\t\"New<\/p>\n

\t\t\t\t\tA display for Los Angeles Dodger and New Balance athlete Shohei Ohtani. <\/p>\n

\t\t\t\t\t\t\"New<\/p>\n

\t\t\t\t\tNew Balance\u2019s running lineup. <\/p>\n

\t\t\t\t\t\t\"New<\/p>\n

\t\t\t\t\tNew Balance\u2019s lifestyle offerings on the floor. <\/p>\n","protected":false},"excerpt":{"rendered":"New Balance is going big in Los Angeles. Opening Thursday, the 4,400-square-foot space encompasses two floors at The…\n","protected":false},"author":3,"featured_media":969394,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5123],"tags":[1582,276,2961,224,5337,166133,239726],"class_list":["post-969393","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles","tag-ca","tag-california","tag-la","tag-los-angeles","tag-losangeles","tag-new-balance","tag-store-openings"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/117009882033970895","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/969393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=969393"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/969393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/969394"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=969393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=969393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=969393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}