{"id":970396,"date":"2026-07-31T03:06:23","date_gmt":"2026-07-31T03:06:23","guid":{"rendered":"https:\/\/www.europesays.com\/us\/970396\/"},"modified":"2026-07-31T03:06:23","modified_gmt":"2026-07-31T03:06:23","slug":"fort-worths-rattlers-adding-team-performance-center-in-decatur","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/970396\/","title":{"rendered":"Fort Worth\u2019s Rattlers adding team performance center in Decatur\u00a0"},"content":{"rendered":"

by Bob Francis, Fort Worth Report
July 30, 2026<\/p>\n

Fort Worth\u2019s professional bull riding team, the Ariat Texas Rattlers<\/a>, is adding a new training center for its 12 members team.\u00a0<\/p>\n

The Performance Center in Decatur will be a 3,000-square-foot space\u00a0 within the Fit-N-Wise Fitness and Wellness Center, 901 Medical Center Drive, Decatur. It will also serve as a second home for the Fort Worth-based Rattlers, which compete in the Team Series of the Professional Bull Riders league.\u00a0<\/p>\n

\u201cThrough the first four seasons, we\u2019ve distinguished ourselves as a championship team and one of the league\u2019s top-performing organizations,\u201d said Chad Blankenship, president and general manager of the Rattlers.<\/p>\n

The Ariat Texas Rattlers Performance Center is an investment in the athletes and coaches and will help grow the sport, he said. While the team will remain headquartered in Fort Worth, establishing the training space in Decatur makes sense because the area is a primary hub for professional bull riders, Blankenship said.\u00a0<\/p>\n

\u201cIt\u2019s home for many of our team bull riders, as well as our annual PBR Ride for Decatur charity bull riding event and legions of Rattlers fans,\u201d he said.\u00a0<\/p>\n

The centerpiece of the Rattlers\u2019 dedicated space will be an approximately 2,000-square-foot main training and recovery area designed to accommodate all team riders simultaneously.<\/p>\n

\u00a0The facility will also include team lockers; a dedicated physical therapy and rehabilitation area; nutrition and film-review spaces; coaching and management offices; and specialized bull-riding equipment, including a barrel used to simulate riding scenarios.\u00a0<\/p>\n

A separate recovery room will feature hot- and cold-plunge tubs, providing riders with a dedicated space for post-training and post-competition recovery. Riders will also have access to individualized strength, mobility, rehabilitation and recovery programming through the team\u2019s athlete performance staff.<\/p>\n

The Performance Center will also be used to market the team. Plans call for a \u201cSnake Den,\u201d a gallery celebrating the team\u2019s championship history and connection to Texas. The space will include historical team photography, framed specialty jerseys, Cowtown-inspired elements and a replica of the team\u2019s 2023 PBR Teams Championship trophy buckle.\u00a0<\/p>\n

The Rattlers\u2019 investment comes as PBR continues to deliver growth among its live event and TV audiences. PBR Teams drew a record 272,315 fans in 2025, while broadcasts on CBS and CW Network reached more than 28 million viewers nationwide. Headquartered in Fort Worth, the PBR\u00a0 association was founded in 1992. \u00a0<\/p>\n

The Rattlers\u2019 Performance Center will officially open Aug. 27 with a ribbon-cutting.\u00a0<\/p>\n

The Rattlers are owned by the Fisher family, founders of the Gap retail chain, and Fort Worth entrepreneur and former city councilman Leonard Firestone.\u00a0<\/p>\n

Bob Francis is business editor at the Fort Worth Report.\u00a0 bob.francis@fortworthreport.org.\u00a0<\/p>\n

At the Fort Worth Report, news decisions are made independently of our board members and financial supporters. Read more about our editorial independence policy here<\/a>.<\/p>\n

This <a target=”_blank” href=”https:\/\/fortworthreport.org\/2026\/07\/30\/fort-worths-rattlers-adding-team-performance-center-in-decatur\/”>article<\/a> first appeared on <a target=”_blank” href=”https:\/\/fortworthreport.org”>Fort Worth Report<\/a> and is republished here under a <a target=”_blank” href=”https:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/”>Creative Commons Attribution-NoDerivatives 4.0 International License<\/a>.<img src=”https:\/\/i0.wp.com\/fortworthreport.org\/wp-content\/uploads\/2021\/04\/cropped-favicon.png?resize=150%2C150&amp;ssl=1″ style=”width:1em;height:1em;margin-left:10px;”><\/p>\n

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