{"id":970848,"date":"2026-07-31T08:02:27","date_gmt":"2026-07-31T08:02:27","guid":{"rendered":"https:\/\/www.europesays.com\/us\/970848\/"},"modified":"2026-07-31T08:02:27","modified_gmt":"2026-07-31T08:02:27","slug":"creatine-for-sports-peptides-for-beauty-and-more-in-nutra-trends-round-up","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/970848\/","title":{"rendered":"Creatine for sports, peptides for beauty and more in nutra trends round-up"},"content":{"rendered":"

\"RacerSports performance products have put creatine front and centre in 2026 as brands target strength, power and focus. (Chris Ryan\/Getty Images)<\/p>\n

The sports performance market has seen a significant wave of product launches in 2026, characterized by a shift toward lifestyle performance, convenient formats and the integration of cognitive health benefits.<\/p>\n

Creatine is by far the most dominant ingredient in sports performance products, with brands targeting lifestyle users in addition to athletes. <\/p>\n

Formats are also diversifying beyond powders, with many brands incorporating creatine into candy-style supplements, as well as functional foods and beverages.<\/p>\n

\"NI+BLF-JULY-2026-Event-listing-824\"NI+BLF-JULY-2026-Event-listing-824 (NI+BLF-JULY-2026-Event-listing-824)<\/p>\n

Senior innovation leaders in the dietary supplement industry say the next phase of growth is no longer just about finding the next novel ingredient but will be defined by clinically meaningful products, finished-formula evidence, smarter communication and formats that help consumers stay compliant.<\/p>\n

Speaking during the recent \u201cInnovation in Action\u201d Business Leaders Forum<\/a> hosted by NutraIngredients+, leaders from Iovate Health Sciences International, Ortho Molecular Products and Thorne noted that the sector is entering a period where speed matters\u2014but that proof, trust and responsible execution matter more.<\/p>\n

For them, the innovation brief has expanded to include clinical validation, personalization, artificial intelligence, delivery formats, microbiome science and consumer education. <\/p>\n

\"AtAt the moment, GNC’s products are exclusively sold in health and beauty retailer Watsons in the Singapore market. (Tingmin Koe)<\/p>\n

As more consumers become proactive about their well-being, health and beauty retailer Watsons has observed stronger interest in products that support everyday health, from vitamins and supplements to nutrition products. <\/p>\n

\u201cRather than purchasing general multivitamins, shoppers are increasingly looking for targeted solutions that address specific needs, such as gut health, immunity, sleep, stress management, women\u2019s health, and healthy aging,\u201d Lai said. <\/p>\n

Concerns around absorption, bioavailability, and clinical evidence are also becoming important considerations in purchasing decisions. <\/p>\n

\"ImageAccording to most estimates, the global anti-aging supplements market size is expected to double by 2033, reaching a value of close to $9 billion, with North America holding the largest share. (jacoblund \/ Getty Images)<\/p>\n

Older consumers are becoming one of the food industry\u2019s fastest-growing demographics, prompting snack manufacturers to rethink everything from ingredients and nutrition to texture, packaging and portion sizes. <\/p>\n

For example, mainstream food and beverage manufacturers are increasingly exploring products formulated with ingredients linked to brain health. <\/p>\n

Texture, bite size, packaging and portion control are also becoming increasingly important as producers recognise that older consumers often have different physical needs from younger shoppers.<\/p>\n

\"WhileWhile peptides boom, collagen is declining in beauty supplements, down by around 5% compared to one year ago, according to data from NielsenIQ. (stevanovicigor \/ Getty Images)<\/p>\n

The beauty-from-within category is rapidly evolving from a niche sector focused on hair, skin and nails into a broader wellness-driven market. <\/p>\n

This is according to experts from global consumer intelligence and market research firm NielsenIQ (NIQ), strategic advisory business Nutribloom Consulting and ingestible skincare brand Imara\u00efs Beauty, who took part in a recent NutraIngredients editorial webinar.<\/a><\/p>\n

For example, consumers are engaging with wellness rituals, supplements, oral health, sexual wellness products, aromatherapy and self-care rituals – the emotional drivers of beauty that are driving overall well-being. <\/p>\n","protected":false},"excerpt":{"rendered":"Sports performance products have put creatine front and centre in 2026 as brands target strength, power and focus.…\n","protected":false},"author":3,"featured_media":845870,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[37],"tags":[384392,210356,55562,384393,13122,39007,64075,1002,4315,2385,210,1005,384394,101750,21191,1182,12169,54075,2824,18281,3092,6172,1236,384395,351731,9651,62,384396,384397,1732,384398,66742,19418,67,132,68,166574],"class_list":["post-970848","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-20-25-years","tag-20s","tag-adults-only","tag-african-ethnicity","tag-arena","tag-athlete","tag-blurred-motion","tag-color-image","tag-competition","tag-day","tag-health","tag-horizontal","tag-human-legs","tag-leaning","tag-motion","tag-nutrition","tag-on-the-move","tag-one-person","tag-outdoors","tag-performance","tag-photography","tag-power","tag-running","tag-running-race","tag-side-view","tag-speed","tag-sports","tag-start-line","tag-starting-blocks","tag-strength","tag-the-next-step","tag-three-quarter-length","tag-track-and-field","tag-united-states","tag-unitedstates","tag-us","tag-young-men"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/970848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=970848"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/970848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/845870"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=970848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=970848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=970848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}