Old Town Scottsdale invites residents to rediscover one of Arizona\u2019s most iconic destinations this summer by exploring local restaurants, boutiques, galleries and attractions while supporting the businesses that make the district unique.<\/p>\n
The invitation is part of Scottsdale\u2019s new year-round Old Town marketing strategy, approved by City Council earlier this month. The strategy establishes a long-term approach to strengthening Old Town as Scottsdale\u2019s cultural heart by increasing year-round visitation, supporting local businesses and showcasing the district\u2019s unique mix of dining, shopping, arts, culture, entertainment and Western heritage. It also emphasizes measuring results to ensure marketing efforts continue to deliver value for residents, businesses and visitors.<\/p>\n
The new strategy is designed to ensure Old Town remains one of the Southwest\u2019s premier destinations by building on its distinctive character, celebrating its authentic experiences and creating new reasons for residents and visitors to return throughout the year. It combines marketing, special events, partnerships and public engagement to strengthen Old Town\u2019s long-term vitality.<\/p>\n","protected":false},"excerpt":{"rendered":"Old Town Scottsdale invites residents to rediscover one of Arizona\u2019s most iconic destinations this summer by exploring local…\n","protected":false},"author":3,"featured_media":971576,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[5131],"tags":[5229,5643,1587,43184,1589,7600,67,586,132,5230,68,2969],"class_list":["post-971575","post","type-post","status-publish","format-standard","has-post-thumbnail","category-phoenix","tag-america","tag-arizona","tag-az","tag-old-town","tag-phoenix","tag-scottsdale","tag-united-states","tag-united-states-of-america","tag-unitedstates","tag-unitedstatesofamerica","tag-us","tag-usa"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/117015396200616266","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/971575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=971575"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/971575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/971576"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=971575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=971575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=971575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}