{"id":972132,"date":"2026-07-31T21:43:12","date_gmt":"2026-07-31T21:43:12","guid":{"rendered":"https:\/\/www.europesays.com\/us\/972132\/"},"modified":"2026-07-31T21:43:12","modified_gmt":"2026-07-31T21:43:12","slug":"sports-betting-brand-underdog-confirms-adam-schefter-was-early-investor","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/972132\/","title":{"rendered":"Sports betting brand Underdog confirms Adam Schefter was early investor"},"content":{"rendered":"<p>Adam Schefter appears to have cashed out from the billion-dollar sale of a popular sports betting company.<\/p>\n<p>The ESPN NFL insider was an \u201cearly-stage investor\u201d in Underdog, which began as a daily fantasy brand, later added a content network, and has since morphed into a sports-focused prediction market. Underdog confirmed Schefter\u2019s investment <a href=\"https:\/\/frontofficesports.com\/adam-schefter-investors-cash-in-underdog-sale\/\" target=\"_blank\" rel=\"noopener nofollow\">to Front Office Sports<\/a> on Friday, after the company sold for <a href=\"https:\/\/www.sportico.com\/business\/sales\/2026\/underdog-sale-price-details-ig-group-1234940565\/\" target=\"_blank\" rel=\"noopener nofollow\">a reported $1.3 billion<\/a> to IG Group Holdings.<\/p>\n<p>Underdog laid off staff and <a href=\"https:\/\/awfulannouncing.com\/podcasts\/underdog-shuts-down-original-content-arena-fantasy-football-show.html\" rel=\"nofollow noopener\" target=\"_blank\">axed its content network<\/a> this year as it morphed into a prediction market that was reportedly the fourth-most popular market in the U.S. Earlier this year, per Sportico, it raised $70 million on a $1.2 billion valuation. The FOS report cites sources claiming Schefter\u2019s stake in Underdog was \u201csmall,\u201d but given Underdog\u2019s rapid growth, it could lead to a significant windfall. FOS suggested Schefter\u2019s investment could have increased by as much as 300 percent.<\/p>\n<p>This is not the first time Schefter\u2019s investment in a gambling business has come to light. In 2021, <a href=\"https:\/\/awfulannouncing.com\/espn\/adam-schefter-comes-under-fire-lamar-jackson-gambling-app.html\" rel=\"nofollow noopener\" target=\"_blank\">Schefter was among the initial investors in the digital casino firm Boom Entertainment<\/a>.<\/p>\n<p>For years, Schefter has faced criticism over both the subjective commentary he provides\u00a0on his own reporting\u00a0<a href=\"https:\/\/awfulannouncing.com\/espn\/adam-schefter-espn-whats-the-deal.html\" target=\"_blank\" rel=\"noopener nofollow\">and the way he uses his feed on X<\/a> to advertise products, both overtly and, sometimes, seemingly\u00a0covertly. Just this month, <a href=\"https:\/\/awfulannouncing.com\/nfl\/adam-schefter-defends-kyle-shanahan-reporting.html\" rel=\"nofollow noopener\" target=\"_blank\">Schefter came under fire<\/a> for his role in how the story around severe injuries suffered by San Francisco head coach Kyle Shanahan in a car accident was reported.<\/p>\n<p>All of which is to say that Schefter is not only an enormously influential news-breaker for the biggest U.S. sports network covering the biggest U.S. sport, but he also consistently directs the audience\u2019s attention toward his own side projects and the information his sources want out there. Someone with that role in the media having a vested financial stake in a company like Underdog, where people can wager money on the news he reports, is clearly a conflict of interest, even if FOS reports that Schefter\u2019s stake in the company was small and his involvement was limited.<\/p>\n","protected":false},"excerpt":{"rendered":"Adam Schefter appears to have cashed out from the billion-dollar sale of a popular sports betting company. The&hellip;\n","protected":false},"author":3,"featured_media":972133,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[43],"tags":[14006,1318,1317,1315,1316,62,132386,67,132,68],"class_list":["post-972132","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ncaa-football","tag-adam-schefter","tag-football","tag-ncaa","tag-ncaa-football","tag-ncaafootball","tag-sports","tag-underdog","tag-united-states","tag-unitedstates","tag-us"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/972132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=972132"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/972132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/972133"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=972132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=972132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=972132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}