{"id":975445,"date":"2026-08-02T10:06:29","date_gmt":"2026-08-02T10:06:29","guid":{"rendered":"https:\/\/www.europesays.com\/us\/975445\/"},"modified":"2026-08-02T10:06:29","modified_gmt":"2026-08-02T10:06:29","slug":"xboxs-four-priorities-detailed-by-asha-sharma-after-major-reset","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/975445\/","title":{"rendered":"Xbox&#8217;s Four Priorities Detailed By Asha Sharma After Major &#8216;Reset&#8217;"},"content":{"rendered":"<p>Xbox CEO Asha Sharma has outline her plans to get the brand back on track. In a memo obtained by <a href=\"https:\/\/www.theverge.com\/games\/973520\/xbox-ceo-memo-one-year-growth\" rel=\"nofollow noopener\" target=\"_blank\">The Verge<\/a>, she detailed four key priorities she believes will return the business to revenue growth by the end of the 2027 fiscal year.<\/p>\n<p>Those four priorities are the following:<\/p>\n<ul>\n<li><strong>&#8220;CORE: Strengthen our platform, led by console&#8221;<\/strong><\/li>\n<li><strong>&#8220;CONTENT: Grow great games into global franchises&#8221;<\/strong><\/li>\n<li><strong>&#8220;CREATION: Make Minecraft the world&#8217;s creator platform&#8221;<\/strong><\/li>\n<li><strong>&#8220;CONNECTION: Extend the worlds that fans love&#8221;<\/strong><\/li>\n<\/ul>\n<p>In a <a href=\"https:\/\/x.com\/asha_shar\/status\/2082595819648373220?s=20\" rel=\"nofollow\">post on X<\/a>, Sharma said that &#8220;In FY26, over 200 million new players came to XBOX and our games, but our business did not grow with our audience&#8221;. Whilst she admits it&#8217;ll likely &#8220;take some time&#8221;, the Xbox boss believes the &#8220;four c&#8217;s&#8221; will help &#8220;close that gap&#8221;. This follows Xbox&#8217;s $1.7billion revenue drop through FY26 &#8211; its first decline since Microsoft acquired Activision Blizzard.<\/p>\n<p>According to Sharma&#8217;s memo, Xbox will measure it&#8217;s progress toward its goals in three stages. The first being a return to growth by the end of 2027. Followed by transforming the projects invested into growth themselves.<\/p>\n<blockquote>\n<p>&#8220;In FY28 and FY29, our Four C\u2019s and roadmap must move into businesses producing meaningful player value and revenue acceleration.&#8221;<\/p>\n<\/blockquote>\n<p>The third stage is to &#8220;scale what works&#8221; and be &#8220;halfway to our long-term&#8221; goal by fiscal year 2030.<\/p>\n<blockquote>\n<p>&#8220;our ambition is to be halfway to our long-term daily-player goal with sustained double-digit growth in players and engagement and industry leading margins.&#8221;<\/p>\n<\/blockquote>\n<blockquote><\/blockquote>\n<p>It looks like Xbox are doubling-down on the core experiences that make Xbox, well, Xbox. IPs like <a href=\"https:\/\/www.purexbox.com\/games\/xbox-series-x\/halo_campaign_evolved\" rel=\"nofollow noopener\" target=\"_blank\">Halo<\/a>, <a href=\"https:\/\/www.purexbox.com\/games\/xbox-series-x\/gears_of_war_e-day\" rel=\"nofollow noopener\" target=\"_blank\">Gears<\/a>, <a href=\"https:\/\/www.purexbox.com\/games\/xbox-series-x\/fable\" rel=\"nofollow noopener\" target=\"_blank\">Fable<\/a>, as well as <a href=\"https:\/\/www.purexbox.com\/games\/xbox-one\/fallout_76\" rel=\"nofollow noopener\" target=\"_blank\">Fallout<\/a> and <a href=\"https:\/\/www.purexbox.com\/games\/xbox-one\/minecraft\" rel=\"nofollow noopener\" target=\"_blank\">Minecraft<\/a>. Sharma also said Xbox will push it&#8217;s biggest franchises &#8220;across film, television, consumer products, sponsorship, live experiences, and form new partnerships globally, including China&#8221;.<\/p>\n<p>Sharma sees Minecraft becoming the &#8220;world&#8217;s creator platform&#8221;, which could mean adopting a model similar to <a href=\"https:\/\/www.purexbox.com\/games\/xbox-one\/roblox\" rel=\"nofollow noopener\" target=\"_blank\">ROBLOX<\/a> or <a href=\"https:\/\/www.purexbox.com\/games\/xbox-one\/fortnite\" rel=\"nofollow noopener\" target=\"_blank\">Fortnite<\/a>, where players can create and share endless variety of experiences. That vision extends to mobile, with Mojang and Candy Crush developer King already collaborating on a new Minecraft spin-off.<\/p>\n<p>What do you think of the &#8220;four c&#8217;s&#8221;? Tell us your thoughts in the comments below.<\/p>\n<p class=\"text source\">[source <a class=\"external\" title=\"External Link: https:\/\/www.theverge.com\/games\/973520\/xbox-ceo-memo-one-year-growth\" rel=\"noopener nofollow\" href=\"https:\/\/www.theverge.com\/games\/973520\/xbox-ceo-memo-one-year-growth\" target=\"_blank\">theverge.com<\/a>]<\/p>\n<p class=\"avatar\"><img decoding=\"async\" class=\"img lazy\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/07\/1784035095_688_avatar.jpg\" width=\"80\" height=\"80\" loading=\"lazy\" alt=\"Craig Reid\"\/><\/p>\n<p>Craig was a Video Producer at Pure Xbox, where he covered the biggest games in the world of Xbox.<\/p>\n","protected":false},"excerpt":{"rendered":"Xbox CEO Asha Sharma has outline her plans to get the brand back on track. In a memo&hellip;\n","protected":false},"author":3,"featured_media":975446,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[198536,3195,252,158,67,132,68,3768,262884],"class_list":["post-975445","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-asha-sharma","tag-industry","tag-microsoft","tag-technology","tag-united-states","tag-unitedstates","tag-us","tag-xbox","tag-xbox-boss"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/117025361703532804","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/975445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=975445"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/975445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/975446"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=975445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=975445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=975445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}