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<\/p>\nLos Angeles residents and tourists alike flocked to Sunset Boulevard and Selma Avenue in West Hollywood Friday morning. <\/p>\n
Instead of coming to catch a glimpse of the storied Chateau Marmont, the historic hotel beloved by celebrities and New Yorkers alike a block away, people were there to take photos of and see one particular billboard about 30 feet above the ground. <\/p>\n
A man who has not been publicly identified has been \u201cliving\u201d inside the billboard since Thursday, in what resembles a fully furnished, air-conditioned living room. Sometimes, he waved to the people outside while holding a coffee mug in his other hand. Other times, he used a pair of binoculars to look outside. <\/p>\n
He was wearing blue pajama pants and a bathrobe \u2014 sometimes red, other times blue \u2014 and carrying a dry-erase whiteboard that he used to \u201ctalk\u201d to people walking by. <\/p>\n
\u201cI\u2019m stuck,\u201d read one message that he flashed to the spectators below. <\/p>\n
The \u201cliving room\u201d was furnished with what appeared to be a bookshelf, plants, a coffee table, an armchair, a desk chair and even paintings on the walls. Thick, red curtains adorned the \u201cwindow,\u201d which the man used to peer outside. <\/p>\n
Below the window is the phrase \u201cHow long can you survive?\u201d written on the blue shutters of the \u201chouse.\u201d <\/p>\n
<\/p>\n
A passerby gestures to the man living in a billboard as a part of a Netflix promotion on Sunset Boulevard.<\/p>\n
(Gina Ferazzi \/ Los Angeles Times)<\/p>\n
The billboard and the man inside it were promoting \u201cThe Last House,\u201d a Netflix film that premiered on the streaming platform on Friday. The billboard\u2019s occupancy along the Sunset Strip is expected to end Saturday. <\/p>\n
The movie, directed by Louis Leterrier and starring Greta Lee and Wagner Moura, follows a family of four who are trapped inside their home with no way out, according to a Netflix statement. <\/p>\n
The family must grapple with a dwindling stockpile of resources and the mysterious \u201cthreat\u201d that keeps them trapped inside the home, the statement read. <\/p>\n
The movie (and the man living inside the billboard) begs the audience to answer one simple question: \u201cHow long could you survive if you were suddenly cut off from the world with no explanation as to why?\u201d <\/p>\n
Jon Bruno lives a couple of blocks away from the billboard in West Hollywood and ducked out of his house Friday morning to try to catch a glimpse of the spectacle. <\/p>\n
\u201cIt was on all the socials and friends were sending me videos,\u201d he said. \u201cIt\u2019s on the news. Everyone\u2019s covering it. Is there air conditioning up there? Is there a bathroom? I saw videos where he was walking around in a bathrobe.\u201d <\/p>\n
Bruno, who has lived in Los Angeles for 30 years, was disappointed when he couldn\u2019t see the man inside the billboard from the street below. <\/p>\n
\u201cI want to be able to get higher so I can see him,\u201d he said while craning his neck to get a peek at the billboard. \u201cI mean, he could be taking a shower. I don\u2019t know what\u2019s up there. I need a ladder.\u201d <\/p>\n
Bruno works as a voice-over actor and attended a screening of the film Friday night. <\/p>\n
\u201cIf anything, it\u2019s a great publicity stunt,\u201d he said. \u201cI mean, I\u2019m coming out here not because I have anything to do with the movie but because it\u2019s close and it\u2019s a great publicity thing. I\u2019ve never seen anything like this. <\/p>\n
\u201cI think it\u2019s great, you know. Anything that gets people to the movies, for me, is great.\u201d <\/p>\n
Nick Lonj, who is visiting Los Angeles from Oundle, England, is staying at the nearby Godfrey Hotel in Hollywood. He drove over to West Hollywood Friday morning because he saw a story on the news about the man inside the billboard.<\/p>\n