{"id":9936,"date":"2025-06-24T05:36:08","date_gmt":"2025-06-24T05:36:08","guid":{"rendered":"https:\/\/www.europesays.com\/us\/9936\/"},"modified":"2025-06-24T05:36:08","modified_gmt":"2025-06-24T05:36:08","slug":"with-the-monsters-monkey-king-and-ne-zha-chinas-ip-driven-businesses-brace-for-growth","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/9936\/","title":{"rendered":"With The Monsters, Monkey King and Ne Zha, China\u2019s IP-driven businesses brace for growth"},"content":{"rendered":"

The rise of Pop Mart<\/a>\u2019s The Monsters series, as well as new games and animations reimagining mythological figures like the Monkey King and Ne Zha, has driven rapid growth in China\u2019s intellectual property (IP) industry in recent years, with analysts saying the trend is likely to continue.<\/p>\n

\u201cWhile the economy is sluggish, it continues to grow and generate consumption,\u201d wrote Ivan Su, a senior equity analyst for Morningstar. \u201cThis increasing growth in China will help lead to the creation of and investment in more home-grown IPs.\u201d<\/p>\n

He said IPs were targeting consumers with rising incomes who desired social belonging and esteem. He added that consumers accustomed to spending on IPs made up a growing share of the population.<\/p>\n

For toys, China\u2019s IP sales were projected to grow at an annual rate of 17.2 per cent through 2029 after reaching 7.6 billion yuan (US$1 billion) in 2024, investment bank CICC said in a report last week, citing data from China Insights Consultancy.<\/p>\n

Over the same time period, global IP growth was expected to reach 8 per cent a year after hitting 525.1 billion yuan in 2024, CICC said, adding that China and Southeast Asia were expected to contribute nearly half of the industry\u2019s total growth over the next four years.<\/p>\n

But analysts said the industry\u2019s long-term momentum also depended on companies\u2019 ability to keep their IPs hot after the initial buzz faded.<\/p>\n

Pop Mart is an illustrative recent example. The Beijing-based toymaker behind the popular \u201cLabubu\u201d dolls saw its shares plunge nearly 15 per cent last week after restocking its latest Labubu 3.0 series. The move sent resale prices tumbling temporarily and raised concerns that the company\u2019s rapid growth was cooling.<\/p>\n","protected":false},"excerpt":{"rendered":"The rise of Pop Mart\u2019s The Monsters series, as well as new games and animations reimagining mythological figures…\n","protected":false},"author":3,"featured_media":9937,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[9710,10991,64,74,10994,10996,79,440,8464,10988,10992,10995,10989,10987,10990,10993,8374,67,132,68],"class_list":{"0":"post-9936","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-beijing","9":"tag-bloks","10":"tag-business","11":"tag-china","12":"tag-chinese-ips","13":"tag-cicc","14":"tag-economy","15":"tag-europe","16":"tag-hong-kong","17":"tag-ivan-su","18":"tag-kayou","19":"tag-labubu","20":"tag-miniso","21":"tag-morningstar","22":"tag-nezha","23":"tag-pop-mart","24":"tag-southeast-asia","25":"tag-united-states","26":"tag-unitedstates","27":"tag-us"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/9936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=9936"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/9936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/9937"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=9936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=9936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=9936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}