‘Underground underworld’ of PR firms weaponise social media to manipulate public, expert warns
The Blake Lively and Justin Baldoni settlement has exposed the murky world of ‘astroturfing’ – coordinated campaigns using bots and fake accounts to manipulate public opinion about celebrities.
Experts warn that shadowy PR companies now operate like an “underground underworld”, using software to weaponise social media and drive fake outrage against stars, including Taylor Swift.
#hollywood #celebrities #entertainment
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