{"id":62549,"date":"2026-07-17T13:49:48","date_gmt":"2026-07-17T13:49:48","guid":{"rendered":"https:\/\/www.europesays.com\/videos\/62549\/"},"modified":"2026-07-17T13:49:48","modified_gmt":"2026-07-17T13:49:48","slug":"alarm-at-children-as-young-as-four-using-anti-ageing-skin-treatments","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/videos\/62549\/","title":{"rendered":"Alarm at children as young as four using anti-ageing skin treatments"},"content":{"rendered":"<p><iframe loading=\"lazy\" title = \"Alarm at children as young as four using anti-ageing skin treatments\"   width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/-m8gAdKVyng\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<br \/>\nAlarm at children as young as four using anti-ageing skin treatments<br \/>\n<br \/>\nChildren as young as four are using anti-ageing skincare products designed for adults, prompting dermatologists to call for warning labels and tougher scrutiny of how the products are marketed to young people.<\/p>\n<p>The British Association of Dermatologists (BAD) has said stronger labelling is needed on products that contain ingredients unsuitable for children&#8217;s skin, warning they can cause irritation, allergic reactions and damage to the skin barrier.<\/p>\n<p>Experts say they are increasingly seeing children using powerful ingredients intended for mature skin after watching skincare content on social media.<\/p>\n<p>Advertising Standards Authority (ASA) said: &#8220;At this point, we haven&#8217;t seen evidence of inappropriate advertising of skincare products to children, but it&#8217;s an area we&#8217;re continuing to explore.<\/p>\n<p>&#8220;In terms of our rules, advertisers have a responsibility to ensure that their ads are socially responsible. Ads mustn&#8217;t exploit children&#8217;s inexperience or vulnerability or include anything that could cause them physical, mental or moral harm.<\/p>\n<p>&#8220;Ultimately, the protection of children sits at the heart of our work and if we do see evidence of potentially harmful ads then we won&#8217;t hesitate to take action.&#8221;<\/p>\n<p>\u2022 Subscribe to ITV News on YouTube: http:\/\/bit.ly\/2lOHmNj<br \/>\n\u2022 Get breaking news and more stories at http:\/\/www.itv.com\/news<\/p>\n<p>Follow ITV News on TikTok https:\/\/www.tiktok.com\/@itvnews?lang=en<br \/>\nFollow ITV News on Instagram: https:\/\/www.instagram.com\/itvnews\/<br \/>\nFollow ITV News on Facebook: https:\/\/www.facebook.com\/itvnews\/<br \/>\nFollow ITV News on X: https:\/\/twitter.com\/itvnews<\/p>\n","protected":false},"excerpt":{"rendered":"Alarm at children as young as four using anti-ageing skin treatments Children as young as four are using&hellip;\n","protected":false},"author":2,"featured_media":62550,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[12],"tags":[53532,1864,53534,53535,1186,380,379,4266,53533,33885,53530,53531,22856,8042],"class_list":["post-62549","post","type-post","status-publish","format-standard","has-post-thumbnail","category-itv-news","tag-barrier","tag-children","tag-facial","tag-harmful","tag-health","tag-itv","tag-itv-news","tag-kids","tag-pamper","tag-products","tag-retinol","tag-skin","tag-skincare","tag-warning"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@videos\/116935671488543624","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/videos\/wp-json\/wp\/v2\/posts\/62549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/videos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/videos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/videos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/videos\/wp-json\/wp\/v2\/comments?post=62549"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/videos\/wp-json\/wp\/v2\/posts\/62549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/videos\/wp-json\/wp\/v2\/media\/62550"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/videos\/wp-json\/wp\/v2\/media?parent=62549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/videos\/wp-json\/wp\/v2\/categories?post=62549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/videos\/wp-json\/wp\/v2\/tags?post=62549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}