Record Breaking Atlantic Hurricane Season Looms. Twenty-three named storms are expected, eleven of which could become hurricanes, and five with the potential to reach major hurricane strength

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1. Generac Power Systems (NYSE: GNRC), a leading global designer, manufacturer and provider of energy technology solutions and other power products, is urging homeowners across the East and Gulf Coasts to prepare now for power outages following predictions for this year to have an active hurricane season.

   The 2024 Atlantic hurricane season threatens to be the strongest in recent years, according to Colorado State University’s annual Atlantic hurricane season forecast. Twenty-three named storms are expected, eleven of which could become hurricanes, and five with the potential to reach major hurricane strength. This marks the highest ever outlook prediction the CSU team has issued since it began the forecasts in 1995.

   A recent survey* commissioned by Generac and conducted by The Harris Poll illustrates that many Americans are not prepared for widespread power outages and are at risk for both their comfort and safety. More than half of Americans (52%) would only have enough food in their home for 1-2 days if there was a widespread extended outage in their area. 71% of Americans would be concerned with food spoilage if their home experienced an extended power outage, with half (50%) saying they would struggle financially to replace all of their perishable food lost due to an extended power outage. The survey data also revealed that 36% of Americans have medical devices powered by electricity that they or someone in their home use daily. Moreover, 77% of pet owners are willing to risk their own comfort to stay with their pets at home amidst extended power outages.

   “This year’s Atlantic hurricane season promises to be a dangerous one, and residents living in hurricane-prone areas need to take this season seriously,” said Kyle Raabe, president of Consumer Power for Generac. “This year more than ever, making a plan that includes a source of backup power is a crucial step to keep your family and pets safe and comfortable during an extended power outage.”

2. This is PR disguised as news

3. The hurricane forecast is real, but getting it in an advertisement for home generators might make fewer people take it seriously.

4. I’m glad that I have a Generac® generator for my home! Seriously though. I’m not under threat from a hurricane but my countryside home in Texas was without power for 9 days during the ice storm event in February 2021. We only survived because of a wood-burning stove. Now, we have the generator for when the grid temporarily fails.