First time in ages buying Warburtons cause the own store brand was out of stock. What the hell happened to this loaf every slice looks like it was carved with a dull shoe

by dreadheadedtv

50 comments

  6. Warburtons also seems to produce way more crumbs, it drops crumbs everywhere. I dunno what their process is.

  7. The hardback cover of the book, Through the Christian Year.

    Failing that they usually use a grill, toothbrush and string, 2 can lids and the blood of an Irish comedian.

  8. The machine that used to cut the medium loaves. They put the toastie one to work on the extra thick line.

  9. It’s halloween. Maybe the skeletons from a Ray Harryhausen movie have been hacking at it with their rusty cutlasses. There not being enough thieving adventurers to keep them employed all year round, they have to take seasonal work where they can get it.

  10. Slices also don’t fit in a regular toaster, an absolute nonsense loaf. For standard brand supermarket bread Hovis is best.

  13. The thick toastie loaves from Aldi are the same. Pretty sure it’s done on purpose to ruffle the bread so that the toast has texture.

  16. Wet socks. Pro tip: you can also store your sliced bread in a wet sock . Keeps it nice and moist.

  17. Toastie is a great balm when you’re bored of proper bread and just want a vessel for butter/humous/marmite etc

  18. The bread is very doughy/wet compared to home made, probably to give shelf life, but that makes it harder to cut cleanly. Feels like you could roll it into a ball.

  19. Cutting corners to save money.

    You have to stop the slicer machine to change blades. Which is 20 mins of down time.

  20. The blade is dirty. Full of crumb and it accumulates like a paste on the blade, gumming up the teeth and causing it to tear through the bread instead of slicing cleanly.

    Source: Me, I’ve worked in cake manufacturing for over 15 years and the same thing happens to cakes.

  22. Real answer? A series of bandsaws whilst the bread is frozen, if the bread isn’t fully frozen it tears like yours has.

    Funny answer? The wrong side of the knife

  23. That bread looks like it’s been hacked by a blind woodsman

  24. I’d be more worried about whats in it. Looks like it could survive a nuclear explosion probably with the amount of additives and preservatives in it.

  25. Slightly off topic but I hate the packaging they use for their bread, I know it’s better for the earth but it’s so easy for bread to go off with it

  27. Did you know if you squish warburtons it turns back into dough ?

  28. The factory isn’t giving the bread time to properly cool before cutting

  29. It’s their Halloween range… The Warbooton’s Chainsaw Massacre.

  31. The same thing Tesco and Asda seem to be using to cut their chicken breasts it seems. Something changed about 6 months ago, the cuts are jagged and there are loads of fat, gristle and blood bits all over the breasts.

    Yet the price of these products goes up while the quality goes down 🤷🏻

  32. That’s where the flavour comes from when toasted – greater surface area for maillard reaction

  33. A high speed blade. Been to the bakery in Bolton.

    There’s a number on the back you can ring and they’ll send you a voucher for another loaf if you aren’t happy.

  36. same machines as usual, they’re just not sharpening the blades often enough

  37. I bought one of these last week because there was no other bread left in the Tesco Express (I normally get the own-brand oat and barley or seeded loaves).

    I was shocked at how shit it was — soggy, mushy, and sliced about 3mm thick. It barely even resembled bread.

    I can’t work out if Warburtons has got worse over the decades, or if it’s stayed the same while our standards for bread have improved.

  39. Looks like it was sliced while it was still too warm

  43. Waitrose and M&S sell bread usually for 75p… they bread is much higher quality I find

  45. Their toastie bread is honestly the foulest bread in the supermarket

  46. This rule always upsets me. It feels like the mods are trying to crack down on our national pastime /s

  47. It’s like they’ve completely given up on the concept of a bread knife. That picture of Magnus is exactly right, he’s judging us for caring about aesthetics over sustenance. But honestly, it does feel intentional, like they’re going for that “artisanal, rugged” look. My toaster definitely has to work overtime to handle these abstract slices.

  49. As someone whose family sells bakery equipment, they’ve got dull blades on their slicers, or badly calibrated machines, or (unlikely) a terrible slicer.

    They cheaped out somewhere. Probably struggling to keep their profit margins so massive (not that they are struggling for profit).

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