Microsoft AI CMO Andréa Mallard to step down after six months
Microsoft AI Chief Marketing Officer Andréa Mallard is set to step down from her role about six months…
How Bayer Used AI To Increase ROI On Targeted Ads
People in the marketing business know that the true power AI unlocks has more to do with improving…
Global CMOs See AI Transformation, Only One-Third Implement It
Boston Consulting Group’s (BCG) latest global survey of 300 chief marketing officers (CMOs) finds that while 96% say…
CMOs Should Question How AI Agents Make Decisions
AI agents Getty Images – Denis Borisov AI agents can change budgets, shift target audiences, personalize messages, and…
How Adobe’s CMO is preparing for AI-driven brand discovery
Inside Fortune 500 boardrooms, chief marketing officers are grappling with a new and uncomfortable reality: the playbook they’ve…
Google’s AI Spam Rules: What Marketers Need To Know
When Andrew Wheeler first got into the SEO business, he fought old-school keyword stuffing: Hiding keywords that are…
Google plants a flag in agentic AI as Bunnings, Adore Beauty and THE ICONIC sign on
Google has planted a major flag in the agentic AI race, bringing its commerce, search and advertising tools…
Wix CMO Reshapes Team With AI, Hires ‘Full-Stack’ Marketers
This as-told-to essay is based on a conversation with Omer Shai, chief marketing officer of the website-building platform…