WPP: £500 Million Cost Savings Target And £200 Million Asset Sales Back Agentic AI Transformation
WPP is targeting £500 million of gross annualized cost savings by 2028 and more than £200 million of…
Sir Martin Sorrell has identified the key AI skill for the future: ‘People who share will be the new kings and queens’
“Power comes not from knowledge kept but from knowledge shared,” Bill Gates said in 1999, the year OpenAI CEO Sam Altman…
Q2 2026 Was The Quarter AI Media Started To Scale
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and…
WPP expands Google partnership with new DeepMind research collaboration
WPP has announced a fresh set of innovations with Google, including a new frontier research collaboration with Google…
WPP and Google Cloud expand AI research partnership for marketing and creative tools
New Delhi: WPP and Google Cloud have expanded their AI partnership with a new frontier research initiative focused…
WPP Enterprise Solutions teams up with AWS to help brands scale agentic AI across marketing, commerce
New York, U.S.A. — WPP Enterprise Solutions has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web…
OpenAI widens ChatGPT ads pilot with self-serve tool
OpenAI has expanded how advertisers can buy and manage ads in ChatGPT, extending its advertising pilot with partner…