McCANN turns Lotto Max into Canada’s loudest voice in ‘maxxing’ culture
Here’s a campaign that takes a meme and turns it into a media strategy. ‘Maxxing’ the viral internet…
Newly retired Brampton couple wins $70M Lotto Max jackpot
A newly retired Brampton couple says retirement will be “next level” now they have won a life-changing $70-million…
Edmonton man wins $1 million from Lotto Max draw
Edmonton’s Michael Monaghan was watching the news with a warm coffee on May 8 when he decided to…
Lotto Max ticket worth a cool $70M sold in Brampton
The winning ticket for Friday’s Lotto Max jackpot worth a cool $70 million was sold somewhere in Brampton.…