As cricket fever gripped the nation during the ICC Men’s T20 World Cup, Nestlé India leveraged the moment with a series of social media creatives through its popular brands MAGGI and KITKAT. The campaign encouraged fans to cheer for Team India while enjoying match-day moments with their favourite snacks.
MAGGI’s Instagram posts highlighted the brand as a quick companion during intense match moments, tapping into the ritual of enjoying a bowl of noodles while watching cricket.
Meanwhile, KITKAT joined the conversation with a playful reel built around its iconic “Have a Break” positioning, encouraging fans to take a break and savour a KITKAT during the game.
By engaging audiences ahead of the final match and building excitement around India’s World Cup journey, Nestlé’s campaign demonstrated how consumer brands are increasingly using real-time sporting events and social media to connect with fans and participate in national celebrations.