Milka guilty of ‘cheating’ customers in ‘shrinkflation’ move after reducing thickness of chocolate by 1mm – despite keeping original packaging

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tylerthe-theatre

13 comments

  2. It’s the subtle parts of enshittification like this impact people, but don’t make it into headline economic stats.

    Then there’s surprised Pikachu faces in some quarters. When people have the temerity to think the economy is either a bit-shit or an outright scam.

  3. I’m beginning to think that manufacturers have got consumer research that shows that people just won’t buy chocolate bars beyond a certain price point, regardless of the quality of the chocolate. I can’t see any other reason that they go to such effort (to the point of self-sabotage like Toblerone adding gaps between the ‘mountains’) rather than just add x% to the RRP.

  4. I dunno they changed the weight on the packet, can’t see the point in changing the wrapper by a millimetre too. of course it’s still gonna be purple its not a rebrand.

  5. I mean, I get that this is annoying but surely the packaging displays the weight and the price label in the supermarket will show the cost/100g. I don’t see how it’s misleading or cheating, just annoying

  6. I’ve not read the article, but “cheating” and so what happens, they get fined? and say they do, what happens with the fine money?

  7. > Manufacturer Mondelez said the lower weight was made clear on the packaging – but Hamburg’s consumer protection office (VZHH), which brought the case, said keeping the same wrapper meant customers were being deceived

    This is interesting and TBH I’m surprised the court said this (that changing the grams on the packet wasn’t enough)

  8. Like all the others aren’t doing it too and haven’t been for years. 🙄

  9. If they updated the displayed weight then I think legal action is a bit punitive. We can’t really make shrinkflation illegal, much as I hate it. Sadly consumers have no reasonable expectation that products won’t get smaller and more expensive over time, it’s been the norm my entire life. Ultimately it comes down to caveat emptor and vote with your wallet

  10. Hilarious thar they pick Milka but Cadburys, Galaxy, Mars and the rest do it constantly and dont get flagged for it.

    Stop buying chocolate frankly, titanic waste of money.

  11. I would rather they shrink it/increase the costs than change the recipe to more palm oil and less Coco. At least it still tastes good. So no complaints here.

    What do people expect them to do, write on the packaging (NEW, 5% SMALLER)?

  13. Chocolate bars 1mm thinner – unacceptable but reducing packs of butter by 20% is fine

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