Ralf Heuel: What 10 years working with Porsche taught me about losing an account
Grabarz & Partner CCO Ralf Heuel reflects on losing Porsche after a decade. Unexpectedly, he argues that agencies…
Michael D’Esopo: Investors are judging Adidas’s World Cup spend too soon
Michael D’Esopo, CEO, Lippincott argues that investors are judging Adidas’s World Cup marketing investment before its longer-term commercial…
Paddy Gilmore: If going ‘off-brand’ is bad, why is Aldi’s slice of the market growing?
After 25 years of hearing ideas dismissed as “off-brand,” Paddy Gilmore MBD (Member of the Order of The…
Is Nike beating Adidas at the World Cup without being an official sponsor?
Adidas might be a Fifa partner, and has captured attention with ‘Backyard Legends,’ but Nike is stealing the…
The business behind Penn State’s deal with adidas | Penn State Football News
Penn State wrestling lifted its fifth straight national championship trophy, women’s volleyball won its eighth national title and…
For superfans of luxury brands from Porsche to Fendi, there’s a condo for that
South Florida’s luxury condo buyers have a literal bounty of ultra-high-end amenities to choose from: In the Porsche…
Bosch opens first brand store in Nepal in partnership with Laxmi Group – The Himalayan Times – Nepal’s No.1 English Daily Newspaper
KATHMANDU, JUNE 23 German home appliance brand Bosch has opened its first dedicated brand store in Nepal in…
Ad of the Day: Nike upstages Adidas’s World Cup
From the cage matches of ‘Secret Tournament’ to the alternate futures of ‘Write the Future,’ Nike built some…
Andrew Tindall: Adidas v Nike is a World Cup test of fame versus fragmentation
Andrew Tindall examines the World Cup campaigns from Nike and Adidas and asks whether marketers are drawing the…
Telekom and Kunstmuseum Bonn present the Human AI Art Award
Artist Christopher Kulendran Thomas wins Human AI Art Award 2026 Pioneering work at the intersection of art and technology…
Telekom supports Gen Z in creating digital doppelgangers
Building on a five year legacy of supporting Gen Z, Deutsche Telekom launches #OwnYourWorld – a bold new…
Deutsche Telekom Christmas campaign: There‘s no message heavier than the one we don‘t send
Deutsche Telekom launches new Christmas campaign across its European footprintEmotional story inspires us to overcome inner barriers and…