Adidas Makes a Run for Dubai with Hyperboost Edge
The new Adidas Hyperboost Edge Dubai campaign is front-and-centred through a large-format digital OOH placement, capturing race-track energy…
Esports Foundation partners with adidas for Esports Nations Cup
Adidas will create custom jerseys and tracksuits for teams from more than 100 countries and territories. The inaugural…
Arete Global’s Shaik Sikander on SAP Transformation
⇨ The Middle East is rapidly becoming the fastest-growing market for SAP transformation, driven by ambitious enterprises seeking…
Mercedes-Benz India reshuffles Sales & Marketing leadership to drive AI-led growth
India’s most desirable luxury car maker Mercedes-Benz today announced personnel changes in its Sales & Marketing function. The…
Mercedes-Benz brings the “140 years. 140 places.” transcontinental journey to India
Mercedes-Benz announced the India leg of the transcontinental drive, which involves three Mercedes-Benz S-Class luxury limousines travelling around…