Amid the women’s health boom, Equinox’s new program combines training, diagnostics and wearable data to support female members
Equinox has launched a new Women’s Health and Performance Initiative, a comprehensive fitness and wellness program created to support women throughout different stages of life.
Launching on Tuesday, the initiative combines personalized training, advanced diagnostics and community-focused programming to address women’s evolving physiological needs from menstruation and fertility to postpartum and perimenopause.
The program aims to close the longstanding gap in women’s health research and access to tailored care. Equinox is creating this integrated framework focused on precision, data and individualized coaching.
Trainers participating in the initiative will complete a new Women’s Health Certification through the Equinox Fitness Training Institute. The curriculum, developed in collaboration with the newly formed Women’s Health Advisory Board, ensures that coaches are equipped to design training and recovery programs specific to each life stage. Group classes like “Stronger Women” will focus on building strength and resilience while fostering a sense of community among participants.
Through Function Health, members can access full-spectrum lab testing that includes more than 100 biomarkers and hormone panels. Integrated wearables will provide real-time information on sleep, recovery, heart rate variability and activity, helping coaches adapt training and nutrition plans based on each member’s current needs and progress.
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Equinox is also extending the experience beyond its clubs with The Wellness Corner, a curated e-commerce platform featuring products that promote women’s health, recovery and longevity. The launch will coincide with the company’s new “Become Her” campaign, which encourages broader dialogue about women’s health and performance.
The debut of the Women’s Health and Performance Initiative marks a new chapter for Equinox, which has spent the past year refining both its offerings and its operations. For example, the brand has continued to push deeper into wellness innovation, including its sleep-focused hospitality ventures with Equinox Hotels.